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Full-time
Flexible Working Environment, Volunteer Time Off, LinkedIn Learning, Employee-Assistance-Program (EAP)
Posted 33d ago
~40 hrs/week
Responsibilities
Lead the qualitative consulting practice across APAC by designing high-impact multi-market studies and translating insights into actionable strategic solutions. Drive practice development through storytelling standards, AI integration, and capability building for in-market teams.
Requirements
Requires over 10 years of qualitative research experience with a strong background in consulting-led work and APAC multi-market exposure. Must be a trusted advisor to senior clients with expertise in AI-enabled methods and workshop facilitation.
Full job description
Job Description
We are seeking a senior qualitative research and consulting leader to help drive the next phase of our qualitative consulting practice across APAC. This is a high‑visibility regional role that partners closely with regional qualitative leaders and in‑market teams to deliver strategic, multi‑market qualitative engagements and elevate how insight is generated, synthesised, and activated. The focus goes beyond research execution into storytelling, sense‑making, workshopping, co‑creation, and solutioning, ensuring insights translate into action.
Responsibilities
1. Qualitative Consulting & Practice Development
Partner with regional qualitative leaders to advance the APAC qualitative consulting practice
Shape and embed best practices in consulting‑grade qualitative design, synthesis, and storytelling
Serve as a senior thought partner and advisor on complex or high‑stakes client engagements
Help define and execute the regional qualitative consulting strategy, including new offers and ways of working
2. Multi‑Market Consulting
Partner with in‑market teams to design, lead, and support high‑impact, multi‑market qualitative studies
Take responsibility for cross‑market synthesis, ensuring local nuance is translated into regional insight
Elevate consistency, rigour, and strategic value of qualitative outputs across markets
Support markets on engagements that require senior‑level framing, storytelling, and client influence
Comfortable operating at both thinking and delivery level
Influences across markets without formal authority
Clear, confident communicator who can simplify complexity
Energised by building, shaping, and evolving a practice
Additional Information
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
One partner for comprehensive digital consumer intelligence. Get the Full View of digital commerce.
Industry
Software Development
Company size
10,001+ employees
Founded
1923
Headquarters
Chicago, Illinois
LinkedIn followers
34,169
Total funding
$9M
NielsenIQ (NIQ) is one partner for all your digital measurement and activation needs. Fuel your omnichannel retail strategy with the world's largest consumer intelligence provider.
Measure your digital performance and track online consumer behavior & casuals. Optimize search performance, activate marketing & e-retail strategies, and optimize your digital shelf.
One partner. The Full View™.
Offices: Chicago, Illinois, US · New York, US · London, GB · 39, Rue Lucien Sampaix, Paris, Ile-de-France 75010, FR · Algiers, DZ