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The role coordinates marketing campaigns, sales collateral, and producer communications for association health plans and wholesale insurance programs. It also involves managing event logistics, tracking campaign metrics, and acting as a liaison with the corporate marketing team.
Candidates need at least 3 years of experience in marketing or communications, preferably within the insurance or healthcare sectors. Proficiency in Microsoft Office and marketing platforms, along with strong organizational skills, is required.
The Marketing Coordinator – Wholesale Benefits supports the execution of marketing initiatives for association health plans and wholesale insurance programs. This role coordinates producer communications, marketing campaigns, sales materials, and event support while ensuring content remains compliant, current, and aligned with carrier and partner requirements.
Core Responsibilities
Marketing & Communications
Coordinate marketing campaigns across email, web, social, and producer channels
Maintain and update sales collateral, broker materials, presentations, FAQs, and enrollment resources
Ensure materials remain current with carrier, product, and compliance updates
Support producer and partner communications including announcements, promotions, and training materials
Track campaign engagement, participation metrics, and marketing activity reporting
Producer & Event Support
Coordinate webinars, producer training, regional meetings, and sponsored events
Manage invitations, registrations, attendee tracking, and follow-up communications
Support content calendars, promotional campaigns, and branded marketing materials
Assist with producer onboarding and distribution of sales enablement resources
Operations & Project Coordination
Support rollout of new products, programs, and market initiatives
Track marketing projects, timelines, approvals, and deliverables
Maintain organized marketing assets, templates, and resource libraries
Compile campaign reporting and assist with process improvement initiatives
Cross-Functional Support
Partner with sales, carriers, associations, and internal stakeholders to support regional marketing initiatives
Provide marketing support across multiple territories including WA, OR, and AK
Assist with sponsorships, ad hoc marketing requests, and regional growth initiatives
Acting as a liaison with corporate marketing team on behalf of the practice
Lead practice philanthropy and similar activities
At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help you sharpen your strategy, enhance organizational resilience, motivate your workforce and maximize performance.
Offices: 51 Lime Street, London, England EC3M 7DQ, GB · 800 N Glebe Rd, Floor 10, Arlington, Virginia 22203, US
