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Lead the development and execution of the healthcare professional marketing strategy and omnichannel campaigns for deramiocel. Translate clinical data into promotional materials and collaborate cross-functionally to drive brand adoption among neuromuscular specialists.
Requires a bachelor's degree and 8-10+ years of biotech commercial experience, with at least 3 years specifically in HCP marketing. Proven expertise in brand strategy, MLR compliance, and ideally experience with rare disease or cell/gene therapy launches.
Capricor Therapeutics (NASDAQ: CAPR) is a biotechnology company dedicated to advancing transformative cell and exosome-based therapies for rare diseases. At the forefront of our innovation is Deramiocel (CAP-1002), our lead cell therapy in late-stage development for Duchenne muscular dystrophy. We are also harnessing our proprietary StealthX™ exosome platform to unlock new possibilities in targeted delivery and vaccinology. Every program reflects our commitment to pushing the boundaries of science and delivering life-changing treatments to patients and families who need them most.
As Associate Director / Director of HCP Marketing at Capricor, you will lead the development and execution of the healthcare professional marketing strategy for deramiocel, Capricor’s first commercial product, a cell therapy for Duchenne muscular dystrophy (DMD). In this role, you will translate clinical evidence, market insights, and competitive intelligence into differentiated messaging and a multi-channel education and promotional campaign that drives awareness, adoption, and appropriate use among neuromuscular specialists and the broader DMD care team. You will own brand planning and execution for the HCP audience, manage agency and vendor partners, and serve as a key cross-functional partner across the commercial organization. The ideal candidate brings deep biopharmaceutical brand marketing expertise, a builder mindset suited to a first-launch environment, and a genuine commitment to serving the rare disease community.
\nResponsibilitiesDevelop and execute the U.S. HCP marketing strategy for deramiocel, including messaging, brand narrative, and the annual brand planning process, grounded in clinical data and market insight.
Lead the creation and execution of integrated, omnichannel HCP campaigns across personal and non-personal promotion, digital, CRM, media, peer-to-peer, and conference/convention channels to deliver a seamless HCP experience.
Translate the clinical program and emerging real-world evidence into compelling, compliant education and promotional materials and field-facing resources for neuromuscular specialists and the DMD care team.
Partner closely with Sales to ensure marketing strategy aligns with field execution, and lead the development of training, selling tools, and field enablement resources.
Own peer-to-peer strategy, including speaker bureau development and execution, and partner with Medical Affairs on KOL engagement and advisory board strategy.
Lead the development and submission of promotional materials through the MLR/PRC review process, ensuring all work is compliant with regulatory, legal, and company requirements.
Use market research, field insights, and competitive intelligence to identify HCP barriers and opportunities, refining strategy to increase brand adoption and engagement.
Collaborate cross-functionally with Market Access, Patient Services, Commercial Operations, Medical Affairs, and Consumer/Patient marketing to ensure aligned, integrated brand strategy and execution.
Manage the HCP marketing budget with rigor and clear ROI accountability, allocating resources against strategic priorities.
Establish KPIs and performance metrics for HCP marketing activities to enable data-driven decision-making and continuous optimization.
Plan and execute presence at key medical congresses, conventions, and strategic marketing programs.
Bachelor’s degree required; MBA or advanced degree (PharmD, MPH, or related) preferred.
8+ years of pharmaceutical or biotech commercial experience for Associate Director; 10+ years for Director, with a demonstrated track record of increasing responsibility.
3+ years of dedicated HCP marketing experience, with proven success developing and executing brand strategy and omnichannel campaigns.
New product launch experience strongly preferred; experience in rare disease, neuromuscular, cell/gene therapy, or specialty/infused therapy is a strong asset.
Deep expertise in biopharmaceutical brand marketing, messaging development, and multi-channel/omnichannel strategy.
Working knowledge of MLR/PRC review processes, promotional compliance, and applicable regulations affecting pharmaceutical promotion.
Strong analytical capabilities, with the ability to translate market research and data into actionable strategy and measurable outcomes.
Excellent communication, executive presence, and cross-functional influence skills.
Proven ability to build, refine, and scale processes and operate effectively in a fast-paced, growth-stage launch environment.
Compensation and Benefits
The posted salary range represents Capricor’s good-faith estimate of the salary range reasonably expected to be paid for this position at the time of hire. Final compensation will be determined based on job-related factors, including the candidate’s relevant experience, education, skills, certifications, scope of role, location, and internal equity.
This position may also be eligible for a discretionary annual performance bonus and, depending on the level of the role, long-term equity incentive awards in accordance with company policy.
Capricor Therapeutics offers a comprehensive benefits package that includes employer-sponsored medical, dental, and vision coverage; company-paid basic life and AD&D insurance; a 401(k) plan with company match; paid time off and company holidays; and paid parental leave. Additional voluntary benefits and wellness programs may also be available.
Capricor Therapeutics is advancing cell and exosome-based therapies with a focus on serious diseases where patients and families need new treatment options. Our work is grounded in scientific rigor, collaboration, and a shared commitment to moving meaningful therapies forward. Joining Capricor means being part of a mission-driven team working at the intersection of innovation, execution, and patient impact.
At Capricor, you’ll join a collaborative environment where employees are encouraged to contribute, grow, and help build the systems, science, and operations needed to support our next stage of growth. We value people who are thoughtful, accountable, hands-on, and motivated by work that can make a real difference.
Capricor does not use Skype for interviews or recruiting activities. Candidates will only be contacted by someone using an official Capricor email address ending in @capricor.com. Capricor will never ask candidates to send money, deposit a check, purchase equipment, or provide payment for any reason as part of the recruiting or onboarding process.
Capricor Therapeutics does not accept candidate submissions or referrals from recruiting agencies, staffing firms, or third-party recruiters without express written approval from Talent Acquisition and a fully executed agreement with Capricor. Agencies that contact hiring managers directly, solicit business, or submit candidates without prior approval will not be considered for engagement. Any unsolicited submissions will become the property of Capricor Therapeutics, and no fees will be paid for candidates hired as a result of such submissions. We appreciate your cooperation and respect for this policy.
Capricor (NASDAQ: CAPR) is a biotechnology company developing cell and exosome-based therapeutics for serious diseases.
Capricor Therapeutics is a publicly traded (NASDAQ: CAPR) biotechnology company with a mission to develop groundbreaking therapies that make a meaningful impact on patients’ lives. Capricor is focused on the development of biologics, primarily cell and exosome-based technologies to treat or prevent a broad range of diseases. Our lead product is a cell therapy designed to treat Duchenne muscular dystrophy (DMD), the most severe form of muscular dystrophy, which results in muscle degeneration and premature death. Capricor’s innovative exosome technology is focusing on engineering exosomes to treat or prevent diseases with high unmet medical needs. Our translational approach to product development is based on the strong research foundation provided by our academic partnerships with leading scientists at top-tier research institutions.
Offices: 10865 Road To The Cure, Ste 150, San Diego, CA - California 92121, US
