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Lead the go-to-market strategy by developing positioning, messaging, and product launch frameworks. Act as the bridge between product and customer-facing teams to drive sales enablement and market intelligence.
Requires 4 years of product marketing experience, preferably in B2B SaaS, with a proven track record of successful product launches. Must possess strong communication skills and the ability to derive actionable insights from data.
As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.
Key Responsibilities
Strategic Planning and Execution
Customer and Market Intelligence
Sales and Customer Success Enablement
Performance Analysis and Reporting
Required Experience
Preferred Qualifications
Benefits:
This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
AI Insights & Impact | Productivity Optimization | Workforce Management
ActivTrak provides the work intelligence organizations need to understand how work changes in the AI era. As the system of record for work, its award-winning platform captures behavioral data across people, tools and AI agents, and the workflows that connect them — enabling leaders to measure impact, optimize productivity and improve operational performance. The platform also powers research through the ActivTrak Productivity Lab. Built on a privacy-first data foundation, ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte’s Technology Fast 500, Inc. 5000, TrustRadius and G2 for delivering measurable ROI and stronger business outcomes. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners.
Offices: 1501 South MoPac Expressway, Suite 155, Austin, TX 78746, US
