Responsibilities Sales Maximise online channel sales for respective Brand Clusters for the Malaysia Affiliate, lead from an omni-channel POV, and drive the strategy of Online for the Brand.Develop the omni online marketi…
Skills: E-commerce, Online Marketing, Marketplace Management, Data Analysis, Digital Marketing
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Kuala Lumpur, Kuala Lumpur, Malaysia · On-site
Senior
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Full-time
Posted 5d ago
~40 hrs/week
Responsibilities
The Senior Executive will lead the online sales strategy and omni-channel marketing initiatives for brand clusters in Malaysia. They are responsible for managing site performance, optimizing digital marketing programs, and overseeing inventory and budget planning.
Requirements
Candidates must have at least 2-3 years of experience in beauty, retail, or e-commerce with hands-on knowledge of marketplace seller centers. A strong understanding of web technologies, data analysis, and platform operations is required.
Full job description
Responsibilities
Sales
Maximise online channel sales for respective Brand Clusters for the Malaysia Affiliate, lead from an omni-channel POV, and drive the strategy of Online for the Brand.
Develop the omni online marketing strategy across relevant Brand Clusters, to maximise online sales across the ecommerce platform and work with the Brand Online and Brand marketing team to increase brand awareness online.
Build out omni occasions and key moments for the Brand.
Drive unity media planning by being involved in planning with all agencies.
Drive unified brand omni calendar
Budget & Stock
Build out monthly targets and align with key launches and promotions to achieve monthly budgets. Use sales from PY to inform how to build sales targets for the month as well as Advertising spend.
Review forecasts and allocations for stock and samples for BAU, High Traffic moments and new program launches across Brand and Retailer websites. Review and complete any additional analysis for big launches.
Work with Supply Chain to manage stock and sample inventory and online marketing offerings as it relates to limited life and samples at checkout, unique promo offers or outside partner sampling programs. Stock expiry housekeeping.
Plan and update the monthly estimate changes to brand online P&L.
Marketing
Clear path to ensure site is optimised for natural search, working with design and engineering teams, and to maximise online relevant content/link building.
Own & manage sites including health to ensure store front KPIs are met & maintained e.g. site maintenance, asset refresh, product listings.
Work in conjunction with the CRM & Paid Media Manager on the omni communications strategy.
Contribute and help drive the development of the database segmentation and promotional strategy to maximise sales.
Work with the Brand Marketing team, Regional Online brand team and online advertising partners to lead online marketing programs.
Attend and contribute to rand team meetings and any ad hoc by campaigns. Regional monthly call with brand for alignment, ad hoc calls with regional online team.
Oversee partnership with Key Content Creators and Social Sellers to optimise and maximise online sales and reduce overall CPA.
Across content creation for monthly refreshes to meet timeline schedules.
Contribute to the development of the social commerce strategy
Business Analysis & Reporting
Analysis of sales by channel, site/store performance and digital marketing programs.
Ongoing analysis of key business metrics including sales, sell-through, website KPIs, MSd & CDP Data
Ongoing analysis of key business metrics by channel (Lazada / Shopee) including traffic by source (E-mail, SEO, Paid Search…), conversion analysis, top products sold, registered user growth and behaviour.
Provide platform insights and analysis to Brand and Online team to maximize ROI spend by channel and Brand to maximize ROI.
Conduct regular business reviews with Malaysia & Regional stakeholders.
Be the voice of Malaysia for Regional teams: express local needs, structure priorities, advocate local specifics.
Business Intelligence
Actively seek and implement new business initiatives with outside companies to increase sales/traffic on the brand e-commerce site, e.g. affiliates program, partnerships with key websites, affiliations.
Identify digital marketing opportunities and develop strategies to take advantage of them.
Conduct competitive and market analysis. Track and analyse competitive beauty e-tailer landscape. Stay aware of e-communication trends and programs as they relate to the prestige beauty arena.
Provide E-Commerce and Digital education to Brands as the subject matter expert.
Requirements
At least 2-3 years’ experience in the beauty/retailer, online marketing, or ecommerce area, with hands-on knowledge of marketplace Seller Centers and a strong understanding of end-to-end platform operations
Working knowledge of web technologiesAptitude for working with Internet tools (i.e. web-based reports, databases, and various multimedia technologies)
Understanding of website metrics, data analysis, and reporting tools
Prior experience working with retailers would be an advantage
Prior experience working across geographies would be an advantage
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
To explore our current job openings, go to www.elcompanies.com
How many Sales jobs are open in Kuala Lumpur, Malaysia right now?
There are currently 907 open sales positions in Kuala Lumpur, Malaysia listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Sales roles in Kuala Lumpur, Malaysia?
Companies currently hiring include CIMB BANK BERHAD, Hong Leong Bank Berhad, Marriott International Hotels, Inc., Concentrix, Cartrack, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Sales jobs in Kuala Lumpur, Malaysia?
Yes — 166 of the 907 open sales positions offer remote or hybrid work (24 remote, 142 hybrid).
How do I apply for Sales jobs in Kuala Lumpur, Malaysia?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.