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Full-time
postgraduate degree
Posted 15d ago
Apply by Aug 25
~40 hrs/week
Responsibilities
Lead brand and product marketing strategies for premium and luxury paint categories across multiple international regions. Drive integrated campaigns, manage product innovation, and build advocacy through structured engagement with influencers and retail networks.
Requirements
Requires an MBA or PGDM from a Tier 1 business school. Candidates must have a minimum of 2-3 years of experience in brand management or product marketing, preferably within the paints, coatings, or consumer goods industries.
Full job description
External Job Description
Job Purpose:
Lead brand and product marketing for premium & luxury paint categories across GCC (UAE, Oman, Bahrain, Qatar) / South Asia (SriLanka, Bangladesh), shaping propositions that balance consumer insight, category growth, and regional market dynamics. Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning. Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes. Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building. Partner with cross-functional teams (Sales, R&D, Technology, Retail, Digital) to ensure seamless execution and long-term category leadership.
Business Responsibility Areas:
Insight Mining: • Conduct structured consumer, influencer, and competition studies to identify product gaps. • Translate insights into briefs for new developments and category improvements. • Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments. Campaign Planning & Brand Building: • Lead annual and quarterly campaign planning across interior and exteriors product category along with Beautiful Home Painting service. • Drive local brand storytelling and campaign execution across the Units through ATL/BTL, in-shop visibility, and digital activations. • Develop & deploy toolkits, content decks, and in-shop collaterals to support unified messaging. Category Establishment & Proposition Development: • Define differentiated propositions for premium & luxury interiors and exteriors paints. • Develop GTM frameworks and onboarding modules for unit teams to ensure readiness. • Strengthen brand architecture with clear role articulation across product ladders. Influencer & Contractor Engagement: • Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation. • Drive loyalty programs, retail activations, and demo formats to influence conversion. • Partner with influencers to amplify brand narratives in both retail and digital ecosystems. Cross-Functional Collaboration: • Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to drive execution excellence. • Work with central and unit marketing teams for aligned category campaigns. • Partner with agencies (media, creative, digital) to deliver impactful rollouts. Capability Building: • Conduct structured training for sales and marketing teams. • Equip frontline with simplified collaterals, product demo tools, and reference kits. • Ensure retail readiness with effective content deployment and tracking of adoption.
Education Qualifications:
MBA/PGDM from Tier 1 B-school
Work Experience:
Minimum of 2-3 years of brand management or product marketing experience (preferably paints, coatings, or Consumer Goods).
Related keywords
Brand ManagementProduct MarketingMarketing StrategyConsumer InsightsMarket DynamicsBrand EquityCategory GrowthGo-To-MarketATLBTLDigital ActivationRetail MarketingInfluencer MarketingProduct InnovationCross-functional Team LeadershipPaints and Coatings
They say home is where the heart is. Which is why, since 1942, we’ve been helping customers transform empty properties to homes by dressing them up in warm hues, pastel shades and cool colours, to create spaces that truly represent you.
Asian Paints has a lot of identities. We have been India’s largest paint company for almost 50 years and are part of the top 10 decorative paint companies worldwide. We have operations in 14 countries, and manufacturing facilities in 27 global locations. Having subsidiaries in India and abroad, Asian Paints encompasses the best of Indian and global traits, homegrown and international qualities. Our subsidiaries are Berger International, Scib, Taubman, Apco, Ess Ess. We have joint ventures with PPG in automotive and industrial paints and Sleek International Modular Kitchens.
With different strokes for all types of folks, we have paints ranging from luxury enamels to economic quality distemper in all shades imaginable.
Despite our phenomenal growth in the paint segment, we didn’t just stop there. We expanded with our wallpaper range - Nilaya, wall stencils, wood finishes, adhesives and waterproofing solutions. We listened to our customers when they asked for hassle-free painting services and now provide end-to-end servicing in multiple cities. We constantly innovate with service offerings – from colour consultancy at home, online consultancy services, to providing inspiration centres through Colour stores.
Our reputation often precedes us but we have never let that be our resting laurel. We constantly strive to push boundaries – not only by creating more sustainable ways of carrying out extensive community initiatives that touch the lives of people, but also through our operations. Our people are passionate, innovative and work with integrity. Our actions reflect these values and our businesses across the globe ensure they maintain the quality of work and standards of excellence we are known for.
Offices: Asian Paints House, 6A Shantinagar, Santacruz (East), Mumbai, Maharashtra 400055, IN · Asian Paints Bangladesh Ltd, House # 428 A, Road # 30, New DOHS ,Mohakhali, Dhaka, 1206, BD · Sitra, BH · Giza, EG · Addis Ababa, ET
How many Marketing jobs are open in Mumbai, India right now?
There are currently 401 open marketing positions in Mumbai, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Mumbai, India?
Companies currently hiring include Godrej & Boyce Mfg. Co. Ltd., Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Accor, NIQ for Digital Commerce, Kotak Mahindra Bank, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Mumbai, India?
Yes — 109 of the 401 open marketing positions offer remote or hybrid work (33 remote, 76 hybrid).
How do I apply for Marketing jobs in Mumbai, India?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.