About us Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environ…
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Mumbai, Maharashtra, India · Hybrid
Senior$2.7B raised
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The Customer Marketing Manager is responsible for developing and implementing trade marketing strategies to drive category growth and shopper engagement across South Asia. They will bridge brand strategies with customer requirements to ensure impactful channel activation and optimal market execution.
Requirements
Candidates must hold a bachelor's degree in Marketing or a related field and possess at least 5 years of experience in trade or shopper marketing within the FMCG or beverage sectors. Strong analytical skills, project management capabilities, and the ability to influence stakeholders are essential for this role.
Full job description
About us
Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
The Customer Marketing Manager, South Asia (based in Delhi preferred or Mumbai, India) is responsible for developing and implementing customer and trade marketing strategies to drive category growth, shopper engagement, and in-store execution across South Asia. This role bridges brand strategies with customer requirements to deliver impactful channel activation programs and trade promotions, ensuring optimal visibility, distribution, and return on investment. By partnering with Sales, Marketing, and external customers, the role enables achievement of channel targets, enhances customer relationships, and strengthens market presence.
Integrated Customer & Market Activation
Develop and execute integrated activation strategies that align brand objectives, customer priorities, and consumer needs to deliver sustainable growth across South Asia.
Translate brand strategy into market-leading activation plans across Retail and On-Premise channels, ensuring a seamless brand experience from customer engagement through to consumer purchase.
Partner with Commercial and Brand Marketing teams to identify growth opportunities and develop programs that strengthen customer relationships while driving brand equity and category growth.
Insights-Led Planning & Execution
Leverage customer, category, market, and consumer insights to develop activation programs that address local market opportunities and deliver meaningful business outcomes.
Design and implement differentiated programs that create value for customers, enhance the consumer experience, and strengthen brand presence within the market.
Execute merchandising solutions, and point-of-sale materials that enable consistent and effective execution across channels.
Commercial Performance & Investment Management
Manage activation budgets, trade investments, and program P&Ls to ensure efficient allocation of resources and achievement of commercial objectives.
Monitor program performance, market trends, and sales outcomes, using data and ROI analysis to optimize future investments and improve effectiveness.
Identify risks and opportunities through ongoing performance tracking and implement action plans to drive growth and profitability.
Build strong partnerships with Regional Marketing teams, Sales teams, key customers, agencies, and cross-functional stakeholders to align strategies and ensure flawless execution.
Lead JBP and annual planning processes by integrating customer, channel, and brand priorities into cohesive market activation plans.
Influence stakeholders through strong communication, collaboration, and commercial acumen to achieve shared business objectives.
Execution Excellence
Drive excellence in market execution by ensuring programs are delivered on time, within budget, and in accordance with governance and compliance requirements.
Manage agency partners and external vendors to deliver high-quality activations and continuously introduce new ideas and best practices.
Foster a culture of accountability, continuous improvement, and learning by capturing insights and applying them to future initiatives.
Success Profile
Strong commercial and strategic thinking with the ability to balance customer priorities, brand objectives, and market opportunities.
Demonstrates a deep understanding of consumer behaviour, customer dynamics, and route-to-market execution.
Highly collaborative and influential, with the ability to build trusted relationships across internal teams and external partners.
Data-driven, results-oriented, and able to translate insights into actionable growth strategies.
Thrives in a fast-paced, matrix environment and consistently delivers high-quality execution.
About you
Bachelor’s degree in Marketing, Business, or related field.
5+ years in trade marketing, shopper marketing, or customer marketing roles within FMCG or beverage sectors.
Proven experience developing and executing activation plans and managing trade budgets.
Strong analytical skills and comfort with shopper data and insights.
Excellent planning and project management skills.
Ability to influence and build relationships with multiple stakeholders.
Fluent English
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
At Treasury Wine Estates, passion meets possibility. As one of the world’s leading wine companies, we craft and share exceptional wines and experiences across more than 70 countries, bringing iconic and emerging brands to life.
We’re proud custodians of over 70 brands – including Penfolds, DAOU, Frank Family Vineyards, Beringer, 19 Crimes, Squealing Pig, Matua, and Wynns Coonawarra Estate – backed by more than 10,000 hectares of vineyards and a global team of around 2,500 people.
From our luxury and premium portfolios to our innovation in emerging wine categories, everything we do is about creating memorable wine experiences and shaping the future of the category. We balance deep respect for winemaking heritage with a bold mindset that drives us forward – in how we grow, how we work, and how we show up for our partners, people and communities.
Our purpose, Boldly Cultivating, guides us to lead with intention – in our portfolio-led strategy, our sustainability ambition, and our vision to be the world’s most desirable luxury wine company.
To follow us, you must be of legal drinking age in your country of residence. Enjoy responsibly.
Offices: 161 Collins St, Melbourne, Victoria 3000, AU · 1130 1st St, Napa, California 94558, US · Regal House, London Road, Twickenham, Middlesex TW1 3QS, GB · 300 Lakeside Dr, Oakland, California 94612, US · 5 Corporate Avenue, 150 Hu Bin Road, Shanghai, CN
FMCGConsumer GoodsWineGlobal Career OpportunitiesASX listed companyLiquorand BeverageWine And SpiritsWinerySupply Chain Management
How many Marketing jobs are open in Mumbai, India right now?
There are currently 401 open marketing positions in Mumbai, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Mumbai, India?
Companies currently hiring include Godrej & Boyce Mfg. Co. Ltd., Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Accor, NIQ for Digital Commerce, Kotak Mahindra Bank, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Mumbai, India?
Yes — 109 of the 401 open marketing positions offer remote or hybrid work (33 remote, 76 hybrid).
How do I apply for Marketing jobs in Mumbai, India?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.