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The Senior Strategy Director drives the agency's strategic vision by overseeing a high-value client portfolio and leading strategic narratives for major pitches. They are responsible for elevating creator-led strategic products and mentoring a team of senior strategists.
Candidates need 10-12+ years of digital marketing experience with a focus on social media and at least 5 years of experience managing direct reports. Proven expertise in content strategy, creative briefing, and navigating the creator economy is essential.
The Role
The Senior Strategy Director works alongside other Strategy Directors at Billion Dollar Boy to drive the agency's strategic vision. They will have substantial experience in devising innovative content plans that deliver against client objectives and show them a way to win that they haven’t heard before.
The Senior Strategy Director will shape how major brands connect with audiences through creator culture. They will oversee the strategic output for a high-value portfolio of clients and take the strategic lead on large pitches .
They will focus on elevating our creator-led strategic product and act as an inspirational and trusted sounding board for a talented team of 5–6 senior strategists.
Partner with other Strategy Directors to drive overarching team development and initiatives alongside agency leadership
Acting as a sounding board to strategists across the team, providing smart feedback to help elevate the collective quality of work
Act as the trusted strategic partner for senior-level clients within your portfolio, and grow their business via proactive initiatives and recommendations
Pitch leadership: Lead the strategic narrative for major new business pitches and RFPs.
Help to close the learning loop on performance - did it work, why, what will we do differently next time
Rollout strategic frameworks and approaches that help differentiate the agency perspective
Manage strategic resource in collaboration with Resource Management and other senior team members
Contribute to agency Thought Leadership including articles, posts, events and sharing new perspectives with key clients
Significant experience in devising and executing content strategies that meet client objectives and show what’s possible in the creator space
Proven expertise in writing inspiring, clear creative briefs that set direction and leverage human insights.
10 - 12+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
Minimum 5 years of managing direct reports
A strong understanding of media planning, distribution and content syndication
Strong experience leading creative thinking in the digital space: content, media, social and activation
The ability to develop strong relationships with internal and external partners
Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
Established expertise in coaching others, providing guidance and stimulating questions to improve the quality of the work
Excellent communication and interpersonal skills
ABOUT US
Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.
Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.
Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.
We’re enabled by our award winning proprietary technology Companion. Which provides us with better intelligence, greater precision, and helps us prove outcomes.
And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.
LIFE AT BDB
We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.
You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.
We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.
OUR VALUES
Be Fair, Be Transparent
Intentional Inclusivity
Champion Curiosity
Own It
Work for Tomorrow
Kindness Over Ego
EQUAL OPPORTUNITY
At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work.
To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
Not discriminate unlawfully against any person;
Select the best person for the job in terms of qualifications and abilities
Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.
Click here to see the Candidate Privacy Notice.
The global social agency with Creator Instinct™
Billion Dollar Boy is a global social agency with Creator Instinct™. We help brands win where modern marketing begins: on social. Social is no longer just a channel. It is where culture is shaped, attention is won, and brands grow. The brands outperforming today think and behave more like creators: agile, culturally fluent and performance-driven. That's the instinct we build into everything we do. Founded in 2014, BDB helped define creator marketing. Today, we partner with some of the world's most iconic brands, including Heineken, Unilever and PepsiCo, delivering award-winning social and creator marketing campaigns at scale. We bring strategy, creative, production, paid, community and commerce together under one roof, powered by Companion, our AI-enhanced proprietary platform. Operating across North America, EMEA and APAC in more than 60 markets, our work has been recognised by Cannes Lions, Adweek, Ad Age, Campaign, The Drum, the Webbys and the Shorty Awards. Part of the BDB Group: Agency - Billion Dollar Boy: global social and creator marketing. Technology - Companion: AI-enhanced platform for governance, measurement and scale. Community - FiveTwoNine: direct creator access, research, insight and cultural intelligence.
Offices: 21a John Street, Bedford House, First Floor, London, England WC1N 2BF, GB · 122 Hudson St, Third Flooor, New York, NY 10013, US
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