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Develop artist brand strategies and narrative guidelines to build super fandoms and drive cultural relevance. Manage direct-to-consumer tactics and produce engaging content across various advertising channels and social platforms.
Requires a Bachelor's degree in Marketing or a related field and at least 3-4 years of experience in brand strategy and marketing. Must be fluent in Spanish and English with proficiency in Adobe Creative Suite and professional presentation tools.
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Universal Music Group is seeking an experienced Marketing Manager to support FONO based in the Woodland Hills office.
Create artist brand strategies focused on building narrative and super fandoms.
Plan Direct to consumer tactics focused on developing artists.
Responsible for ensuring an always-on fan facing strategy with the artist.
Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.
Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.
Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music
Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.
Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)
Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.
Bachelor’s degree in marketing, Communications, Design, or a related field
3+ years of experience in brand strategy, copywriting, and creative design
Minimum of 4 years of experience in marketing, ideally for an ad agency
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Exceptional creative and design skills with a portfolio showcasing your work.
Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
Proven experience in developing and implementing successful brand strategies and marketing campaigns
Ability to think strategically while also paying attention to detail
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com. View our current career opportunities at: http://www.umusiccareers.com
Offices: 2220 Colorado Avenue, Santa Monica, California 90401, US · Hilversum, NL · 1755 Broadway Ave, New York, NY 10018, US · 21301 Burbank Blvd, Los Angeles, CA 91367, US · 2220 Colorado Ave, Santa Monica, CA 90404, US
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