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Leads the measurement strategy and attribution framework across paid, owned, and earned digital marketing channels. Translates complex performance data into decision-ready narratives and dashboards for C-suite and executive stakeholders.
Requires over 10 years of experience in marketing analytics with at least 5 years in a leadership role, preferably within financial services. Must be proficient in web analytics platforms, attribution modeling, and presenting to senior executives.
At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting-edge trading, clearing and investment solutions to market participants around the world.
We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.
PLEASE NOTE: To support strong partnership and team connection, this role follows a four day in office work model in either our Chicago or NYC office.
The Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C-suite audiences. The Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously. Additionally, this role will own and create all dashboards used in business and executive reporting.
Your responsibilities will be
Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences
Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)
Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS)
Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders
Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource
Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership
The ideal candidate has
10+ years in marketing analytics, performance marketing, or digital measurement, with 5+ years in a leadership role
Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)
Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement
Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g. Sprout Social), and CMS-driven measurement
Strong track record partnering with agencies on budget and performance strategy
Exceptional ability to translate complex data into concise, decision-ready narratives
We value the total wellbeing of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer:
Fair and competitive salary and incentive compensation packages with an upside for overachievement
Generous paid time off, including vacation, personal days, sick days and annual community service days
Health, dental and vision benefits, including access to telemedicine and mental health services
2:1 401(k) match, up to 8% match immediately upon hire
Discounted Employee Stock Purchase Plan
Tax Savings Accounts for health, dependent and transportation
Employee referral bonus program
Volunteer opportunities to help you give back to your communities
Some of our associates’ favorite benefits and perks include:
Complimentary lunch, snacks and coffee in any Cboe office
Paid Tuition assistance and education opportunities
Generous charitable giving company match
Paid parental leave and fertility benefits
On-site gyms and discounts to other fitness centers
Paid Time Off
We’re reimagining the future of the workplace by focusing on what matters most, our people. Our journey is an inclusive one. We’re investing deeply in leadership programs and career development initiatives that ensure everyone has an equal chance to succeed.
We work with purpose, solving problems with ingenuity, collaboration, and a lot of passion. We’re an engaged and excited team connecting markets across borders and embracing growth in all its forms to achieve incredible outcomes.
Learn more about life at Cboe on our website and LinkedIn.
We're proud to be an equal opportunity employer do not discriminate against any employee or applicant for employment based on any legally protected characteristic, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. We are committed to fostering a workplace where all individuals are valued and respected.
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This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.
Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.
Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.
Cboe Global Markets (Cboe) is the leading exchange network for global derivatives, foreign exchange, digital asset and securities trading solutions. We’ve been building trusted, inclusive markets for over 50 years, but we’ve only just begun. We inspire our people to solve complex challenges together because what we do matters: providing the financial infrastructure that helps power the global economy. We create the space for investors of all backgrounds to participate in our markets as well as opportunities for our people to grow while pursuing big ideas. Our solutions help people build a sustainable financial future. And our people are making that future brighter, not only through their work but in the ways they give back to their communities.
Offices: 433 W Van Buren St, Chicago, Illinois 60607, US · 17 State Street, 31st Floor, New York, NY 10004, US · 11 Monument Street, 5th Floor, London, EC3R 8AF EC3R 8AF , GB · 6800 W 115th St, Overland Park, Kansas 66211, US · 220 Montgomery Street, Suite 360, San Francisco, CA 94104, US
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