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The role involves managing local media budgets and planning integrated digital campaigns across the European market. You will coordinate with in-house agencies and global teams to execute brand priorities and analyze performance data for stakeholders.
Candidates should possess strong analytical skills, commercial instinct, and the ability to manage multiple campaigns in a high-pressure environment. A degree in Marketing or Business is preferred.
If you love digital, you'll love this Junior Brand Marketing role we have for Local/Europe! You'll be a part planner, part analyst, part storyteller, you make every dollar of spend work harder and you can prove it!
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
You're the connective tissue between global brand plans and what actually lands in the European market. You own local media budgets end-to-end, turning brand priorities into media plans, briefs into live campaigns, and performance data into decisions. Part planner, part analyst, part storyteller, you make every dollar of spend work harder and you can prove it.
Own the media budget. Set, own and manage local media investment across the European market, allocating by brand and channel and adapting quickly to product sales trends and performance.
Plan integrated campaigns. Build media plans across digital, social, video, retail media and other paid channels to hit brand and commercial objectives within budget.
Brief the in-house agency. Write clear, commercially focused briefs for the in-house digital agency and manage the relationship end-to-end, across timings, deliverables, budgets and quality.
Deliver brief to live. Coordinate campaigns across all markets in scope, on time, on budget and on brand, with the correct brand and marketing approvals on every asset and placement before it goes live.
Monitor and optimise. Track media performance against KPIs throughout each campaign, optimising spend and flagging risks or opportunities early.
Turn results into stories. Analyse campaign results, draw out actionable insights and present clear post-campaign reviews to internal stakeholders and leadership.
Make results retailer-ready. Package media results into polished, easy-to-share summaries for retailers to support the sales team and strengthen partnerships.
Be the bridge. Work closely with global marketing, local sales, the in-house agency and the China team to keep media plans aligned with wider brand and business priorities.
Stay ahead of the market. Track the European media landscape, platforms and competitor activity, bringing new ideas and smarter ways to invest.
Jump in where needed. Support the local marketing team on wider business projects when the moment calls for it.
Commercial instinct. You naturally link media investment to sales and business outcomes.
Strong analytical skills. Monitoring, measuring and reporting on campaign performance is second nature.
Problem-solving energy. You take a proactive, entrepreneurial approach: diagnose the issue, build a clear plan and drive to the goal without waiting to be asked.
Sharp communication. You write and speak with clarity and confidence, from agency briefs to leadership reviews.
Ruthless organisation. You juggle multiple campaigns, markets and deadlines in a high-pressure, time-sensitive environment and adapt easily to shifting priorities.
A natural collaborator. You work effectively across different teams, departments and third parties.
An eye for detail, with nothing slipping through the cracks.
Degree in Marketing or Business is preferred
This is media with real regional ownership. You'll run the local media engine for the world's fastest-growing toy brands across Europe, with healthy budgets, specialist teams and zero red tape. If you want to own the plan from budget to results instead of executing someone else's, this is it.
Scale. Your campaigns reach millions of families across every market in the region.
Ownership. You own the budget and the plan from idea to live, and you get out what you put in.
Culture. A collaborative, fast-moving marketing team that backs its people.
If this sounds like you, we'd love to chat!
#LI-JK1
Tomorrow Reimagined
ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru
Offices: Hong Kong, HK · Guangdong Province, CN · Auckland, NZ · Los Angeles, US · Dallas, US
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