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$119k–$202k/yr
Part-time
bachelor degree
Posted 27d ago
~40 hrs/week
Remote in Washington, District of Columbia, United States
Responsibilities
Lead strategic direction across brands, campaigns, and digital experiences to transform complex challenges into actionable insights. Partner with multidisciplinary teams to develop brand positioning, narratives, and creative briefs that drive measurable business outcomes.
Requirements
Requires a bachelor's degree in marketing, sociology, or a related field and over 10 years of experience in brand or business strategy. Candidates must possess strong leadership skills and the ability to pass a background check for public trust clearance.
Full job description
Organizations have never had more ways to reach people. More channels. More content. More data. More expertise. Yet influence remains scarce.
People decide what to trust. What to believe. What to adopt. What to join. What to ignore. The gap between what organizations intend and what people do is where growth is won or lost.
That's where strategy matters. We're looking for a Creative & Brand Strategist to help organizations navigate that gap. This is a senior leadership role for a strategist who can transform complexity into clarity, insight into direction, and direction into ideas that create measurable impact.
You'll work across brand, marketing, customer experience, communications, digital transformation, and organizational challenges - helping clients identify opportunities, define strategic choices, and create meaningful connections with the people they serve.
The Opportunity
As a Creative & Brand Strategist, you will lead strategic development across integrated engagements that span brand, campaign, digital experience, customer engagement, and organizational transformation.
You will partner with researchers, behavioral scientists, consultants, creatives, technologists, and client leaders to uncover what drives decisions and define what should happen next.
You'll be responsible for shaping the strategic foundation behind the work: identifying opportunities, framing challenges, developing positioning, creating narratives, and inspiring ideas that move people to action.
This role requires equal comfort in the boardroom, workshop, research review, and creative briefing. You will influence executive stakeholders, guide multidisciplinary teams, and ensure strategy serves as a catalyst for both creativity and business outcomes.
What You'll Do
Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
Translate research, data, and audience understanding into actionable insights and strategic recommendations.
Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies.
Partner with research, analytics and account teams to unlock audience drivers, develop personas and segmentation strategies that drive program development and delivery.
Contribute to developing key performance indicators and program evaluation approaches.
Create clear, inspiring briefs that drive exceptional creative and experience design work.
Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements.
Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients.
Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges.
Check for strategy and brand consistency in creative concepting and delivery.
What We're Looking For
You are a strategist first. You know how to uncover meaningful insights, define compelling positions, build persuasive narratives, and create strategic direction that inspires action. You understand that brands are not simply communications systems - they are systems of meaning.
You see audiences as people, not segments. You know how to connect human motivations with organizational goals. You can move comfortably between long-term brand building and immediate business priorities. Between analytical rigor and creative imagination. Between evidence, intuition, and judgment. Most importantly, you know that strategy is not about having all the answers. It's about asking the questions that reveal opportunities others miss.
You Bring:
Professional Skills
Significant experience in brand strategy, communications planning, creative strategy, customer strategy, consumer behavioral psychology, consulting, or a related discipline.
A strong track record of leading strategic work across complex, multidisciplinary engagements and with cross-functional marketing teams.
Strong facilitation and stakeholder management skills, including executive-level engagement.
Exceptional communication, storytelling, and presentation abilities.
Proven ability to align diverse stakeholders around strategic direction and organizational priorities
Curiosity about culture, behavior, technology, and the forces shaping how people make decisions
Experience using AI as a tool to make our research and deliverables smarter and more efficient.
Primary and secondary research experience and demonstrated ability to use the data to unlock insights that drive program design.
Minimum Qualifications:
Bachelor’s degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
10+ years of experience developing and leading brand, communications, customer experience, or business strategies within agencies, consultancies, or client organizations.
Must be able to pass a background check and secure public trust clearance.
What Success Looks Like
Success in this role is not measured by the number of strategies created. It's measured by the decisions those strategies enable.
You will:
Help clients see opportunities they couldn't previously see.
Bring clarity to ambiguity and alignment to complexity.
Influence critical business, brand, and experience decisions.
Elevate the quality of creative thinking across teams.
Strengthen client relationships through trusted strategic leadership.
Create work that earns attention, builds trust, drives participation, and delivers meaningful outcomes.
Build a stronger culture of strategic thinking across teams, improving how opportunities are identified, framed, and brought to market.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together, our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information, please read our EEOpolicy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals withsincerely heldreligious beliefs, in all phases of the application and employment process. To requestan accommodation,please email [email protected] and we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodations.
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. Ifsuch anaccommodation is needed, candidates are instructed to contact us in advance at [email protected]. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
Your global engagement and transformation partner.
Industry
Marketing Services
Company size
1,001-5,000 employees
Headquarters
Reston, Virginia
LinkedIn followers
27,857
We’re ICF Next, your strategic partner for engagement and transformation.
Our passion is to help you make the change you need to succeed. We are mission-driven creatives, communicators, strategists and technologists. Part of global consultancy ICF, we're working to improve the world in areas from energy to health to transportation and beyond.
From strategy to execution, we create the kind of change that brings you closer to the people you serve: citizens, colleagues, and entire communities.
Offices: 1902 Reston Metro Plaza, Reston, Virginia 20190, US · D 4, Fourth Floor, Tower D IBC Knowledge Park, Bannergatta Road, Bangalore, IN · Avenue Marnix 17 4th floor (1000), Brussels, BE
Strategy and transformationCreative engagementInsights and analyticsTechnologyDigitalUser experienceCustomer experienceArtificial intelligence and machine learningand Insights and customer marketing
How much do Management & Leadership jobs in District of Columbia pay?
Based on 4055 listings with disclosed salaries, most management & leadership jobs in District of Columbia pay between $85k–$215k per year. Individual offers vary with seniority, company size, and specialization.
How many Management & Leadership jobs are open in District of Columbia right now?
There are currently 5,435 open management & leadership positions in District of Columbia listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in District of Columbia?
Companies currently hiring include EY, The World Bank Group, Domino's, AARP, PwC, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in District of Columbia?
Yes — 2762 of the 5435 open management & leadership positions offer remote or hybrid work (827 remote, 1935 hybrid).
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