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Oversees the end-to-end product lifecycle for guest technology digital products, from ideation and UX design to launch and analytics. Collaborates with cross-functional teams and stakeholders to align the product roadmap with business goals and enhance the guest journey.
Requires over 5 years of experience in Product Management or Ownership within an agile environment, specifically delivering apps and web products. Proficiency in tools like Figma, Azure DevOps, and Google Analytics is essential.
The Digital Product Manager oversees the development, launch, and support of Guest Technology digital products as well as the relationship with external and internal teams throughout booked, onboard, and post cruise guest journey. This role encompasses the entire end-to-end Product Management lifecycle including developing new capabilities, serving as the Product Owner, and collaborating with business stakeholders, Shipboard Staff, guests, engineering, QA, IT, network and other technology teams. The Digital Product Manager leads idea generation, evaluation, product definition, UX/UI design, roadmap prioritization, engineering & development, ship rollout, measurement, and analytics. This role balances both strategy and execution, offering the opportunity to interact with all functions, manage the development of diverse products, and deliver significant, positive results for the business.
Essential Functions:
Oversees the product development lifecycle from ideation to launch. Prioritizes features, sets clear requirements, manages the product backlog, actively participates in Scrum ceremonies, and ensures timely delivery of high-quality products.
Develops and communicates a clear product strategy and vision. Creates and maintains a product roadmap that aligns with company goals and consumer needs.
Partners with cross-functional team and stakeholders – including engineering, design, CRM, content, and revenue management – throughout the end-to-end process to ensure alignment and successful product delivery.
Works closely with our UX/UI design team to develop an intuitive and engaging user experience. Conducts usability testing and gathers user feedback to make data-driven decisions for product enhancements that achieve desired business outcomes.
Establishes and monitors key business metrics to measure success. Analyzes data to identify product improvement areas. Gathers feedback from consumers, stakeholders, and developers to understand customer pain points, business needs, and the competitive landscape.
Prepares and presents regular business updates to stakeholders in-person and in-writing. Creates business reports, training/troubleshooting guides, and related product documentation and presentations.
Promotes continuous improvement by regularly reviewing processes, tools, and methodologies. Implements best practices and drives innovation within the product management team. Performs other duties as assigned.
Knowledge, Skills & Abilities:
Scope: This role is part of a lean team that will set the strategy and priorities for Guest Technology including Carnival HUB App. The role will partner with stakeholders to secure input and ideas from across the organization, and then synthesize those requests into a strategic roadmap that helps deliver our business targets. The role will also have responsibility for working directly with their respective Scrum Team to ensure complete and on-time delivery of their projects.
Problem Solving: This role requires significant problem-solving skills across product, design, technology, and operational areas. Challenges may include improving guest experiences across pre-cruise and onboard journeys, addressing business and operational pain points, resolving development bottlenecks, driving UX innovation, increasing self-service adoption, and balancing competing roadmap priorities to deliver the greatest guest and business impact.
Impact: The work led by this role in this space supports the entire guest journey—from trip planning and pre-cruise purchases to onboard engagement and service delivery. Beyond revenue growth, these experiences help guests prepare for their vacation, increase self-service adoption, reduce operational friction, improve crew efficiency, and enhance overall guest satisfaction.
Leadership: The DPM in this role will lead a Scrum Team responsible for delivering strategic initiatives across the pre-cruise and onboard guest journey. These initiatives will drive revenue growth, improve guest satisfaction, increase self-service adoption, and enhance operational productivity for both shoreside and shipboard teams. The DPM will manage resource allocation, own prioritization decisions, and work closely with cross-functional stakeholders to align on priorities, balance competing demands, and clearly communicate roadmap sequencing and business impact.
Essential/Minimum qualifications:
5+ years of experience in Product Management and/or Product Ownership in an agile environment; a demonstrated history of leading and delivering successful digital products across apps and web
Essential experience required
Skilled with Figma, project management software (preferably Azure DevOps), and Google Analytics; proficient in BI, Sitecore, and ContentSquare; Experience launching and maintaining successful iOS/Android apps.Proficiency with mobile analytics and CI/CD tools. Understanding of mobile accessibility and data privacy regulations.
Travel: Less than 25% with shipboard travel likely
Work Conditions:Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands. Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
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About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf
Carnival Corporation Ltd. (NYSE: CCL) is the largest global cruise company, and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships. Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly 40% of the overall cruise market globally. In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched. Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. The company is listed and traded on the New York Stock Exchange and is included in the S&P 500 index in the US.
Offices: 3655 NW 87th Avenue, Miami, FL 33178, US
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