Enrollment Services Specialist - Public Health Sciences
Tallahassee, Florida, United States · Hybrid
$49k–$71k/yr
Mid level
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Enrollment Services Specialist - Public Health Sciences
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$49k–$71k/yr
Full-time
associate degree
Medical insurance, Dental insurance, Vision coverage, Retirement plans, Paid time off, Tuition discount
Posted 20h ago
~40 hrs/week
Responsibilities
The Enrollment Services Specialist will lead data-driven marketing and recruitment efforts to support graduate and professional program enrollment. They are responsible for managing the prospective student funnel, executing multi-channel marketing campaigns, and providing high-quality engagement throughout the recruitment lifecycle.
Requirements
Candidates must possess an Associate Degree and at least 4 years of relevant experience in marketing, admissions, or enrollment management. Proficiency in CRM systems, digital marketing analytics, and strong interpersonal communication skills are required.
Full job description
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, pleaselogin to Workday to complete thestudent application process. Please do not apply here, apply internally through Workday.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS
Position Summary
The Department of Public Health Sciences at the Penn State College of Medicine is seeking an experienced Enrollment and Recruitment Strategist to lead data-driven marketing and recruitment efforts that support graduate and professional program enrollment.
This position serves as a critical connector between marketing strategy and enrollment outcomes, designing and executing integrated campaigns while actively engaging prospective students throughout the recruitment lifecycle. The successful candidate will leverage digital marketing, analytics, and student engagement strategies to attract, convert, and enroll high-quality applicants while ensuring a seamless prospective student experience.
Primary Responsibilities
Marketing Strategy & Campaign Management
Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment.
Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning.
Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield).
Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement.
Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion.
Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights.
Recruitment Strategy & Funnel Management
Manage and optimize the prospective student funnel from inquiry through matriculation.
Partner with academic program leadership to align marketing and recruitment goals with enrollment targets.
Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation.
Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates.
Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy.
Prospective Student Engagement
Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes.
Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person).
Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs).
Support a welcoming, responsive, and inclusive recruitment experience.
Events & Outreach
Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations.
Represent the department at recruitment events, conferences, and partner engagements.
Coordinate event logistics, promotional materials, and communication strategies.
Support outreach to key pipeline audiences and partners.
Reporting, Operations, & Continuous Improvement
Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends.
Identify and implement process improvements to enhance efficiency and the student experience.
Collaborate with internal stakeholders across marketing, admissions, and academic programs.
Preferred Qualifications
Experience developing and executing digital marketing campaigns and analyzing performance metrics.
Strong communication and interpersonal skills with a customer-focused mindset.
Experience in higher education marketing, admissions, or enrollment management.
Familiarity with Customer Relationship Management systems (e.g. Salesforce) and marketing automation tools.
Knowledge of SEO/SEM, paid media, and web analytics platforms.
Experience supporting graduate or professional program recruitment.
Key Competencies
Data-driven decision-making and analytical thinking.
Strategic marketing and campaign planning.
Recruitment and enrollment management principles.
Customer service and relationship building.
Communication, storytelling, and brand alignment.
Why Join Us
At Penn State College of Medicine, you will contribute to advancing public health education while helping shape the next generation of health professionals. This role offers the opportunity to combine strategic marketing expertise with meaningful student impact, working in a highly collaborative and mission-driven environment.
Work Schedule
Full-time, 40 hours per week
Opportunity for hybrid work environment (2 days in office, 3 days remote)
Standard weekday schedule with occasional evening/weekend events.
Application Instructions
Applicants must submit:
Resume
Cover letter describing relevant experience in marketing and/or recruitment
Applicants are welcome to submit:
Portfolio of previous marketing campaigns
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Associate Degree
4+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $49,188.00 - $71,340.00.
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
Serving America’s Defense, Industry, and Education Communities for Over 75 Years.
#arlpsu #weare #pennstate
Industry
Defense & Space
Company size
1,001-5,000 employees
Founded
1945
Headquarters
State College, Pennsylvania
LinkedIn followers
15,525
The Applied Research Laboratory at Penn State University is an integral part of one of the leading research universities in the nation. ARL-Penn State supports national security, economic competitiveness, and quality of life through Education; Scientific discovery; Technology demonstration; and Transition to application. As a designated University Affiliated Research Center (UARC), ARL-Penn State conducts essential research, development, and systems engineering in support of our nations priorities free from conflict of interest or competition with commercial industry.
Offices: Applied Research Laboratory, Main Lab, Steam Drive, State College, Pennsylvania 16804, US · 559a Freeport Road, Freeport, Pennsylvania 16229, US · 1850 Centennial Park Dr, Reston, Virginia 20191, US · 995 Newtown Rd, Warminster, Pennsylvania 18974, US · 610 Dowell St, Keyport, Washington 98345, US
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How much do Data & Analytics jobs in Tallahassee, FL pay?
Based on 38 listings with disclosed salaries, most data & analytics jobs in Tallahassee, FL pay between $54k–$138k per year. Individual offers vary with seniority, company size, and specialization.
How many Data & Analytics jobs are open in Tallahassee, FL right now?
There are currently 93 open data & analytics positions in Tallahassee, FL listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Data & Analytics roles in Tallahassee, FL?
Companies currently hiring include Florida Department of Agriculture and Consumer Services, The Applied Research Laboratory at Penn State University, AgileEngine, Tallahassee Memorial HealthCare, Crowe, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Data & Analytics jobs in Tallahassee, FL?
Yes — 28 of the 93 open data & analytics positions offer remote or hybrid work (17 remote, 11 hybrid).
How do I apply for Data & Analytics jobs in Tallahassee, FL?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.