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Skills: Event Marketing, Fan Experience Strategy, Budget Management, Project Management, Data Analysis
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$80k–$90k/yr
Full-time
bachelor degree
Health Insurance, Welfare Benefits
Posted 30d ago
~40 hrs/week
Responsibilities
Design and deliver the fan experience and large-scale events for the Washington Mystics, including theme nights and game day tactical plans. Manage sponsorship assets, fan survey programs, and the fan experience budget to drive brand sentiment and ticket sales.
Requirements
Requires a bachelor's degree and at least 3 years of marketing experience, preferably within professional or college sports. Candidates must be highly organized, metric-driven, and able to work flexible hours including weekends and holidays.
Full job description
Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. MSE’s portfolio spans premier professional sports teams, world-class venues, and next-generation media properties, with marquee assets including the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G League’s Capital City Go-Go, Capital One Arena, and Monumental Sports Network, along with an investment in Team Liquid.
Rooted in the nation’s capital, MSE brings Washington, D.C's distinct influence, ambition, and leadership to the global sports and entertainment landscape. The company harnesses the power of its platform to drive continuous innovation and deliver extraordinary experiences that inspire and unite our community, our fans, and our people.
Our success is powered by talented people who bring passion, creativity, and collaboration to everything they do. If you're looking to build your career in a dynamic, fast-paced organization that's shaping the future of sports and entertainment, we'd love to hear from you.
Position Overview:
The Senior Manager, Fan Experience is responsible for designing and delivering the fan experience for all home games as well as large-scale fan events for the WNBA Washington Mystics.
Are you positive, fan-focused, and customer-centric?! We'd love to hear from you!
Responsibilities:
Design and implement a Fan Experience Strategy aligned with business goals.
Create a series of Theme Nights to attract a diverse cross-section of current and future Mystics fans.
Collaborate with Marketing, Digital & Creative to create a Theme Night Go-To-Marketing Guide that outlines the platform, provides brand look & feel direction, brand tone, and key activations.
Manage sponsorship assets of Theme Nights, including all marketing materials leading up to the game.
Develop compelling Single-Game Ticket Offers and produce weekly reporting on sales.
Recruit, manage, develop a performance measurement tools for Brand Ambassadors.
Create Shoulder Events in both the pre-game and post-game window.
Produce a weekly Dashboard reporting on event sales.
Develop and implement the Game Day Tactical Plans for all home games.
Create and deploy a robust Fan Survey Program at Mystics home games.
Partner with various departments to ensure Fan Surveys are promoted.
Produce weekly dashboards that show fan and brand sentiment, along with an executive overview that provides recommendations to address low performing areas.
Manage the Fan Experience budget and conduct monthly reconciliation meetings with Finance to ensure balanced budgets.
Other duties as assigned.
Minimum Qualifications:
Bachelor’s degree or equivalent combination of education and event marketing experience.
3+ years of related marketing experience, ideally in event marketing.
Experience working with a professional or college sports team preferred.
Experience driving large scale event marketing efforts, including planning, execution, and reporting.
Highly organized with an ability to manage resources, budgets, and onsite personnel.
Ability to work effectively in a team environment as well as on an individual basis.
Outstanding verbal, written and interpersonal communication skills with internal and external customers.
Creative, innovative, and willing to propose solutions to challenges.
Stong work ethic and the capacity to handle multiple projects simultaneously.
Metric driven with the ability to draw insight from complex marketing data.
Strong proficiency with MS Office programs.
Ability to maintain confidential and/or proprietary information.
Ability to stand, sit, walk, reach, stoop, kneel, crouch or crawl, and lift 25+ pounds.
Flexibility to work evenings, weekends, and holidays as needed.
Ability to drive a marketing vehicle (van) as needed.
Pay Range: $80k - $90k USD.
Benefit Eligibility: This role is eligible to participate in health and welfare benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Related keywords
Fan ExperienceEvent MarketingWNBASports ManagementTheme NightsGo-To-Market StrategySponsorship AssetsTicket SalesBrand AmbassadorsFan SurveysBrand SentimentBudget ReconciliationMS OfficeGame Day OperationsCustomer Centricity
America’s leading sports and entertainment company
Industry
Spectator Sports
Company size
1,001-5,000 employees
Headquarters
Washington, DC
LinkedIn followers
58,732
Total funding
$215M
Monumental Sports & Entertainment (MSE), located in Washington, DC, and named a 2018 Washington Post Top Workplace, is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates five professional sports teams: NBA's Washington Wizards, NBA G League’s Capital City Go-Go, NBA 2K League’s Wizards District Gaming, the 2018 NHL STANLEY CUP CHAMPION Washington Capitals and the WNBA's Washington Mystics. The company is also co-owner of aXiomatic, which has controlling interest in global esports franchise Team Liquid, and owns and operates Capital One Arena. Monumental Sports & Entertainment also manages MedStar Capitals Iceplex, the state-of-the-art training facility for the Capitals and EagleBank Arena on George Mason University's campus. Monumental Sports & Entertainment also co-owns and operates Monumental Sports Network (MSN) with the NBC Sports Group. MSN is the mid-Atlantic region’s top destination for exclusive fan experiences and original sports content across desktop, tablet, mobile and OTT streaming devices.
Visit www.monumentalsports.com.
Offices: 601 F Street, NW, Washington, DC 20004, US