Washington, District of Columbia, United States · Hybrid
Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advo…
Skills: Strategic Marketing Planning, Communications Strategy, Audience Segmentation, Customer Lifecycle Marketing, Multi-channel Campaign Management
Washington, District of Columbia, United States · Hybrid
Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advo…
Skills: Product Marketing Strategy, Go-To-Market Planning, Market Segmentation, Value Proposition Development, Competitive Positioning
Washington, District of Columbia, United States · Hybrid
Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advo…
Skills: Product Management, Product Growth, Business Strategy, Portfolio Management, Innovation
Washington, District of Columbia, United States · Hybrid
Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advo…
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Washington, District of Columbia, United States · Hybrid
Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advo…
Skills: Digital Product Strategy, Technical Product Management, Portfolio Prioritization, Roadmap Governance, Investment Planning
Washington, District of Columbia, United States · Hybrid
$196k–$218k/yr
Overview: AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and adv…
Skills: Digital Product Strategy, Technical Product Management, Portfolio Prioritization, Roadmap Governance, AI-enabled Product Management
Washington, District of Columbia, United States · On-site
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Washington, District of Columbia, United States · Hybrid
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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the ca…
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Washington, District of Columbia, United States · Hybrid
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Washington, District of Columbia, United States · Remote OK
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Washington, District of Columbia, United States · Hybrid
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San Francisco, California, United States · Hybrid
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About this role The Team: The Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across fu…
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Washington, District of Columbia, United States · On-site
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Consequential Work. Dedicated People. About Onebrief Onebrief builds collaboration and AI-powered workflow software for military planning and operational coordination. Today, many critical planning workflows still rely o…
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Washington, District of Columbia, United States · Hybrid
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Skills: Government Relations, Legislative Strategy, Congressional Affairs, Policy Advocacy, Stakeholder Engagement
Washington, District of Columbia, United States · On-site
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Kids Are Our Everything. Department 10575 IT Training Pay Range $103,355.20 - $172,244.80 We seek an experienced and enthusiastic Manager of Technology Training and Adoption to partner with clinical, operational, revenue…
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Irvine, California, United States · On-site
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Washington, District of Columbia, United States · Hybrid
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Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housin…
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Palo Alto, California, United States · Hybrid
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Lead the strategic development of enterprise-wide marketing and communications strategies to drive growth and advance organizational priorities. Oversee audience segmentation, multi-channel campaign execution, and the optimization of marketing investments based on performance analytics.
Requires a bachelor's degree in Marketing or a related field and at least 10 years of progressive experience in enterprise marketing or brand strategy. Candidates must demonstrate success in leading high-performing teams and executing complex, multi-channel campaigns for priority populations.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The VP, Marketing & Communications Planning is responsible for strategic development and leadership of holistic, enterprise-wide marketing strategies that integrate all potential touchpoints across AARP-related offerings and advance enterprise initiatives. This role provides strategic leadership for communications planning in support of organizational issues, priorities, affiliates, and enterprise programs, by designing and orchestrating campaigns as entry points into integrated consumer experiences. This role owns target market and demographics strategy, segmentation, and targeting to ensure marketing efforts reach and resonate with priority populations and monitors audience and campaign performance to adapt strategies to changing market dynamics, competitive conditions, and growth opportunities.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
What we do might surprise you! AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.
Offices: 601 E Street NW, Washington, DC 20049, US
