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Full-time
Term Life Insurance, Medical Insurance, GrabFlex Benefits Package, Parental Leave, Birthday Leave, Love-all-Serve-all (LASA) Volunteering Leave
Posted 48d ago
~40 hrs/week
Responsibilities
The role involves owning the end-to-end execution of integrated marketing campaigns to drive user growth, order frequency, and subscription adoption for GrabFood. You will collaborate with cross-functional teams to translate product features into consumer stories and optimize performance using data insights.
Requirements
Candidates need over 5 years of experience managing complex campaigns in consumer tech, e-commerce, or FMCG. Proficiency in multi-channel marketing, CRM, data analysis, and cross-functional coordination is essential.
Full job description
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
The Grab Singapore Marketing team is a group of growth marketers and brand builders inspired by solving problems—for consumers, the business, and the brand. We do it through experimentation, iteration, and a genuine belief that the best marketing is the kind people actually find useful. Here, people spot the problem, figure out the path, and collaborate across teams and departments to make it happen. If that's how you're wired, you'll fit right in.
Get to Know the Role
As the Assistant Marketing Manager for GrabFood Deliveries, you will help improve user growth, order frequency and subscription adoption across one of Grab Singapore's largest businesses.
Reporting directly to the Marketing Lead, you'll independently own campaigns, launches and growth programmes that influence how consumers engage with GrabFood every day.
Sitting at the intersection of brand, growth and product marketing, you'll help turn business priorities into integrated marketing programmes that build customer habits, strengthen loyalty and drive adoption of key delivery propositions. From subscription marketing to affordability-focused features, you'll develop campaigns that influence consumer behaviour and deliver measurable business impact.
This role is fully on-site at Grab's One-North office.
The Critical Tasks You Will Perform
You will own the end-to-end execution of integrated marketing campaigns across OOH, social, digital, experiential and in-app channels. Working from a business objective and strategic brief, you'll bring campaigns to life through coordination and disciplined execution.
You will develop and execute marketing programmes that build long-term customer habits, alongside tactical campaigns that respond to seasonal opportunities, merchant initiatives and business priorities. You'll drive growth in Monthly Transacting Users (MTUs), order frequency and platform engagement.
You will support the growth of Grab's subscription programme by developing and executing campaigns that drive acquisition, engagement and retention. You'll work across brand, CRM and in-app channels to strengthen the subscription proposition and unlock growth among high-potential customer segments.
You will drive go-to-market execution for delivery propositions, affordability features and product-led growth initiatives. You'll translate product functionality into consumer stories, develop creative briefs and help turn features into everyday consumer behaviours.
You will work with Product, Marketplace, PR, Creative and Operations teams to coordinate launches, manage timelines and ensure quality execution. You'll navigate competing priorities, solve problems and keep projects moving from brief to launch.
You will track campaign performance, monitor key growth metrics and identify opportunities to improve results. You'll use data and consumer insights to optimise campaigns, strengthen future launches and ensure marketing investments deliver measurable impact.
Qualifications
What Essential Skills You Will Need
Campaign Execution (5+ years): You have independently managed complex campaigns from brief to execution in consumer technology, marketplaces, e-commerce, digital agencies, or progressive FMCG brands. You can share examples of campaigns you have run and the business results they achieved.
Multi-Channel Marketing: You understand how different marketing channels work together to build awareness, influence consideration and drive conversion. You can explain how you adapt creative ideas across channels while maintaining a consistent consumer experience.
Data Analysis for Marketing: You can navigate performance dashboards and translate data into action. You can spot trends, identify opportunities and use insights to optimise campaign performance. You can describe specific metrics you have used to measure campaign success.
CRM & Lifecycle Marketing: You understand how first-party data and CRM channels deliver targeted communications that drive engagement, retention and customer value. You can explain how you have used segmentation or automation to improve marketing results.
Cross-Functional Coordination: You have coordinated stakeholders across Product, Operations, PR and Creative teams. You can independently manage timelines, navigate competing priorities and keep projects moving from brief to launch toward specific business objectives.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
We have your back with Term Life Insurance and comprehensive Medical Insurance.
With GrabFlex, create a benefits package that suits your needs and aspirations.
Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone.
At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs:
Heart
We work together as OneGrab to serve communities in Southeast Asia
Hunger
We work to understand ground truths and drive improvements, big and small
Honour
We keep our word and steward our resources wisely to build and sustain trust
Humility
We are a constant work-in-progress, and we never stop learning to get better
Offices: 3 Media Close, Grab HQ #01-03/06, Singapore, Singapore 138498, SG · 28 Sin Ming Lane, Midview City #01-143, Singapore, Singapore 573972, SG · 12th Floor Grab Office Wilcon, IT Hub 2251 Chino Roces Ave, Makati, Metro Manila 2251, PH · Unit TB-12, Level 12, Tower B Plaza 33, No 1, Jalan Kemajuan, Seksyen 13, Petaling Jaya, Selangor 46200, MY · H-08-01, Empire City, Menara PHB (Menara H), Empire City, No 8, Jalan Damansara, PJU 8, Petaling Jaya, Selangor 47820, MY