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$210k–$230k/yr
Full-time
Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, AD&D Insurance, 401(k) With Company Matching
Posted 22d ago
~40 hrs/week
Responsibilities
Lead the product strategy and drive the launch of a premium subscription offering that integrates health and fitness with financial benefits. Act as a player-coach by managing the product organization while personally owning the day-to-day delivery of the subscription product.
Requirements
Requires extensive experience growing mobile consumer apps via organic levers and managing freemium or subscription models. Candidates should have a background in healthcare, fintech, or insurance and be proficient in agile delivery and PM mentorship.
Full job description
Paceline is looking for a senior product leader to own our product strategy and personally drive the launch of our premium subscription offering — the foundation for our future personalized financial products that synergize users’ health & fitness with real financial benefits. This is a player-coach role: you'll set direction across the product org while operating hands-on as the subscription product owner, running delivery day to day. You will partner with our CPO, CTO, and our product managers and engineers.
\nResponsibilities
Define the launch product, set the go/no-go criteria and decisions, and drive the team to ship with urgency and clarity.
Lead pricing strategy, tier and paywall design, and conversion experimentation.
Build out product marketing: positioning, messaging, packaging, and launch motions.
Partner with engineering to expand and harden our QA practice as we scale across a broader range of users, devices, and wearables.
Lead organic and product-led growth — ASO, lifecycle, referral, and retention — without relying on paid UA.
Set roadmap direction, mentor and level up our PM team, and partner closely with engineering leads across our core product verticals.
Bring operational rigor to our commerce, rewards, and offers surfaces so they stay reliable, not just shipped.
Lead our understanding of user behavior through directly operating data analysis and visualization in collaboration with our data team
Advocate for the users’ experience in our roadmap and priorities.
Lead by example the integration of AI tooling as a means to accelerate and enhance our feature development and operations.
Work closely with the adjacent functions of brand marketing, performance marketing, and commercial to ensure that our products enhance our social contract with users and our company’s business outcomes.
Qualifications
Experience growing a mobile consumer app primarily through organic and product-led levers.
Experience building and owning a product marketing function from the ground up.
Owned a freemium or subscription model: pricing, tiering, paywall design, and conversion testing.
Experience in healthcare, insurance, fintech, or rewards/loyalty.
Familiarity with multi-platform environments (native + React Native).
Partnership or BD instincts for assembling value-prop bundles with brand partners.
\n
$210,000 - $230,000 a year
Additional benefits include:
Health, dental, and vision coverage
Life and AD&D insurance
401(k) with company matching
Voluntary plans — accident insurance and more
Unlimited PTO
Commuter benefits
Wellness benefits
Company equity
Hybrid — San Francisco office with flexibility to work remotely
\n
At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't meet every single preferred qualification above, we still encourage you to apply.
We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes.
Providing quality products for a variety of medical applications – orthopedic, prosthetic, orthotic, surgical and more.
Industry
Medical Equipment Manufacturing
Company size
51-200 employees
Founded
1985
Headquarters
Matthews, NC
LinkedIn followers
192
Paceline has been delivering trusted medical solutions since 1985. With a portfolio of 2,000+ high-quality products, we support a broad and growing range of medical markets worldwide. We specialize in meeting both standard and highly specialized needs through rapid, expert custom solutions in product development, private labeling, and inventory management.
Trusted by medical distributors, manufacturers, and healthcare professionals, Paceline is the first choice for consistent quality, value, reliability, and creative problem-solving.
Offices: 10737 Independence Pointe Parkway, Matthews, NC 28105, US
Medical TextilesComposite MaterialsProduct DevelopmentProstheticsOrthoticsOrthopedicsSurgicalMedical ManufacturerTextilesResins