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Full-time
bachelor degree
Posted 11h ago
~40 hrs/week
Responsibilities
You will own product positioning, messaging, and go-to-market strategies for Kargo's complex AI and logistics hardware/software solutions. Additionally, you will drive alignment across internal teams and create sales enablement materials to effectively communicate value to enterprise customers.
Requirements
The role requires 5+ years of product marketing experience, specifically within B2B enterprise technology, AI, or SaaS environments. A bachelor's degree in Marketing, Communications, or Business is required, along with strong storytelling and cross-functional collaboration skills.
Full job description
At Kargo, our mission is to build a connective tissue between the physical world of freight and the digital ecosystem used to manage it. We believe that advancements in smart infrastructure are critical to enabling a safer and more efficient future for logistics. Our loading dock sensor platform verifies all incoming and outgoing freight, aggregating data that enables shippers and carriers to efficiently manage dock operations, switch out suppliers and understand material flow in real time.
We care deeply about delivering the best solutions for our customers. As a member of the Kargo team, you will have the agency to develop and deploy the future of hardware and software solutions and help revolutionize logistics.
Responsibilities
Own product positioning, messaging, and value propositions, translating Kargo’s complex AI, computer vision, hardware, and logistics technology into clear compelling value for customers.
Develop and execute go-to-market strategies for new products, features, and capabilities in partnership with Product, Sales, and Marketing.
Build a deep understanding of our customers, buyers, and users through customer conversations, market research, and partnering with our customer-facing teams.
Develop buyer personas, use cases, and messaging frameworks that articulate customer pain points, Kargo’s differentiation and measurable business impact.
Own competitive intelligence and develop positioning, battlecards, and insights that help Kargo differentiate in the market and win enterprise opportunities.
Create sales enablement materials including pitch decks, solution briefs, product overviews, use cases, and ROI/value narratives that help our Sales Team effectively communicate Kargo’s value.
Partner with our Content Marketer to develop the product narratives, customer insights, use cases, and proof points that shape case studies, thought leadership, website content, and campaigns.
Drive alignment across Product, Engineering, Sales, and Marketing, bringing market insights into product strategy and ensuring consistent messaging across the customer journey.
Experience
5+ years of product marketing experience, ideally within B2B enterprise technology, AI, SaaS, or another technically complex product environment.
Proven experience developing product positioning, messaging, value propositions, and go-to-market strategies for new products and features.
Strong ability to understand complex technical products and translate technical capabilities into clear, compelling business value for enterprise customers.
Experience partnering cross-functionally with Product, Engineering, Sales, and Marketing to drive product launches, sales enablement, and go-to-market initiatives.
Excellent written, verbal, and storytelling skills, with experience developing customer-facing messaging, sales collateral, competitive positioning, and executive-level narratives.
Bachelor's Degree in Marketing, Communications, Business or other equivalent experience.
Kargo is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Kargo turns real freight into real-time data. Follow us to advance your logistics.
Industry
Transportation, Logistics, Supply Chain and Storage
Company size
51-200 employees
Founded
2019
Headquarters
San Francisco, California
LinkedIn followers
21,948
Total funding
$91M
For logistics to meet demand, the world needs infrastructure that doesn’t exist yet. Kargo is building that infrastructure.
Our work advances the farthest edge of logistics technology, aligning freight and data in real time.
With Kargo’s machine vision system, you can optimize shipping and receiving at every loading dock for network effects across supply chains.
👀 VERIFY SHIPMENT ACCURACY WITH COMPUTER VISION
As freight is loaded and unloaded, Kargo Towers capture the action, translating any label or mark into data you can use on the Kargo Platform and your own ERP, WMS, TMS, and YMS.
Towers flag discrepancies right at the loading dock so you can stop exceptions in their tracks. Images and videos give context to any shipment.
🚀 AUTOMATE SHIPPING AND RECEIVING
Extend your capabilities with automated data capture at every step:
- Eliminate hand-scanning
- Sync with partners
- Simplify check-in and out
- Access data instantly
Kargo sees and validates multiple freight attributes as forklifts load and unload trucks. Integrations let you connect shipping and receiving end to end.
📈 UNLOCK NETWORK EFFECTS
As Kargo Towers capture data across facilities, you can surface trends and gain insights into operations and partnerships.
Embrace continuous improvements and discover how Kargo helps build accuracy and efficiency across logistics.
For more, visit mykargo.com
Offices: 424 9th St, San Francisco, California 94103, US
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