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Full-time
Posted 2h ago
~40 hrs/week
Responsibilities
The Channel Sales Manager will lead the recruitment, onboarding, and enablement of mid-tier Systems Integrator partners to drive revenue growth in the UK. This role involves managing the full partner lifecycle, developing joint go-to-market strategies, and maintaining a robust partner-sourced pipeline.
Requirements
Candidates must have 7+ years of experience in channel or alliance management within the SaaS or enterprise software sector. A strong background in working with Systems Integrators and familiarity with ITSM or CX platforms is required, along with proficiency in CRM tools like Salesforce.
Full job description
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.
Fresh vision. Real impact. Come build it with us.
Job Description
About this role:
This is a pivotal individual contributor role at the heart of Freshworks’ UK channel growth strategy. As a Channel Sales Manager, you will own the full lifecycle of our Systems Integrator business in the UK — from prospecting and signing new mid-tier SI partners through to driving active pipeline and revenue through those relationships.
The UK SI opportunity is significant. Freshworks is building a strategic motion to displace incumbent ITSM and CX platforms through SI-led delivery, and this role sits at the centre of that effort. You will work closely with field sales, pre-sales, and marketing, as well as directly with SI practice leads, to build a partner ecosystem that generates meaningful, repeatable revenue.
The right person for this role combines a hunter’s instinct for identifying and signing the right partners with the commercial discipline to hold those partners accountable to joint business plans and pipeline commitments. You know how SIs operate, how they build practices, and how to get from first conversation to active GTM motion.
Responsibilities:
SI Recruitment & Onboarding
Identify, target, and sign mid-tier SI partners (e.g., Capgemini, CGI, Unisys) aligned to Freshworks’ UK ITSM and CX growth priorities
Build and maintain a pipeline of prospective SI partners, drawing on market mapping, ex-ServiceNow and ex-incumbent networks, and competitive intelligence
Lead the end-to-end partner recruitment process — from initial outreach and business case development through to contract execution and onboarding
Design and execute structured onboarding programmes that bring new SIs to first-deal-ready status quickly: product knowledge, commercial terms, deal registration, pre-sales support model
Partner Enablement & Acceleration
Build and maintain SI partner capability across sales, pre-sales, and delivery —ensuring partners can self-sufficiently position, scope, and close Freshworks-based solutions
Develop joint go-to-market plans with each SI partner, including target verticals, solution plays, and co-sell motions with Freshworks field teams
Drive participation in Freshworks enablement programmes, including accreditation, demo certification, and deal support resources
Act as the primary relationship owner into SI practice leads and partner alliances teams, building multi-threaded engagement across sales, delivery, and leadership
Pipeline & Revenue
Own and actively manage a partner-sourced and partner-influenced pipeline, working with CAMs and field AEs to progress and close SI-originated opportunities
Set and hold partners to joint pipeline targets and revenue commitments through structured QBR and business planning rhythms
Co-sell alongside SI partners on key opportunities, providing commercial, technical, and executive support as required
Track and report on SI pipeline health, deal velocity, and revenue contribution through Salesforce, ensuring accurate and up-to-date forecasting
Strategy & Ecosystem Development
Contribute to the UK SI partner strategy, including partner selection criteria, tiering, and investment allocation
Identify SI partners with existing ServiceNow or legacy ITSM practices as priority displacement targets and develop engagement plans accordingly
Work cross-functionally with marketing, product, and pre-sales to develop SI-specific content, solution briefs, and campaign assets
Feed market and competitive intelligence back into channel leadership, including partner sentiment, competitor partner programmes, and whitespace opportunity
Qualifications
Required
7+ years’ experience in channel, alliances, or partner management within a SaaS or enterprise software environment
Demonstrable track record of recruiting and activating SI partners, not just managing existing relationships
Strong understanding of how mid-tier SIs operate: practice structures, P&L dynamics, delivery models, and how they make partner investment decisions
Experience working in or adjacent to ITSM, EX, or CX categories — familiarity with the ServiceNow ecosystem is a strong advantage
Commercially rigorous: comfortable building joint business plans, setting pipeline targets, and holding partners accountable to commitments
Ability to build and maintain senior relationships within SI organisations — practice leads, alliance directors, and C-level stakeholders
Strong pipeline management discipline — fluent in Salesforce or equivalent CRM for partner opportunity tracking and forecasting
Effective at working cross-functionally: comfortable aligning field sales, pre-sales, and marketing behind partner-led motions
Preferred
Prior experience at a vendor in a channel or alliance role targeting ServiceNow displacement or competing against legacy ITSM platforms
Existing network within UK mid-tier SI community (Capgemini, CGI, Unisys, Computacenter, or equivalent)
Experience building net-new SI practices around a vendor platform from early stage
Familiarity with co-sell and marketplace dynamics as a complement to SI-led GTM
Background in solution or pre-sales that gives you credibility in technical and delivery conversations with SI partners
Fluent in Dutch &/or any Nordic language is an advantage.
Personal Attributes
Hunter mentality: energised by finding and opening new relationships, not just managing the existing book
High commercial IQ — able to quickly assess partner fit, investment appetite, and revenue potential
Direct and confident communicator — able to influence without authority across both internal and partner organisations
Disciplined operator: tracks commitments, follows through, and manages a structured pipeline without prompting
Comfortable with ambiguity and early-stage programme building — this is a role that will shape the SI motion, not inherit a mature one
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
Please note that for this specific role, Freshworks is unable to provide visa sponsorship. All candidates must possess the valid right to work in the UK at the time of application and be able to provide evidence of this right prior to commencement of employment.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
Freshworks Inc. (NASDAQ: FRSH) is the AI-powered, unified service operations platform that is fast to deploy, intuitive to use, and enables every employee to be more productive. We give agile enterprises the depth they need to operate at scale, without the operational drag of legacy platforms.
Domain-specific AI built for IT, HR, finance and every business team on a decade of real service context.
Trusted by Seagate, New Balance, Nucor Corp, Sony Music Entertainment, McLaren Racing, and agile enterprises everywhere.
Offices: 2950 S Delaware St, Suite 201, San Mateo, California 94403, US · 10900 NE 8th St., Suite 600, Bellevue, Washington 98004, US · 1200 17th St, Suite 25-00, denver, Colorado 80202, US · 32 Avenue de l'Opéra, 2e étage, Paris, 75002, FR · Neue Grünstraße 17, Berlin, 10179, DE
Service OperationsIT Service ManagementFreshserviceFreshdeskFreddy AIAI AgentsDomain-specific AIEmployee ExperienceCustomer ExperienceHelp Desk Software