About Genius AI Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius …
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Own the end-to-end go-to-market strategy for the upmarket segment, including positioning, launch, and iteration. Act as the internal voice of the upmarket customer to influence product roadmaps and equip sales teams with necessary collateral.
Requirements
Requires 4+ years of product marketing experience with a proven track record of building GTM motions for larger customer segments from scratch. Must have experience building AI-powered workflows for research and content production.
Full job description
About Genius AI
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.
About the Role
Genius AI is expanding into larger, multi-location service businesses and the go-to-market strategy for this segment is still being built. As Senior Product Marketing Manager for Upmarket, you'll own that build, from customer discovery and ICP definition through positioning, launch, and ongoing iteration. You'll be the connective tissue across Marketing, Creative, Product, Sales, Growth, and Strat Ops, and the internal voice of the upmarket customer on everything from roadmap decisions to sales collateral.
This isn't a role where the playbook exists and you execute it. The segment is emerging, the motion is evolving, and the person who succeeds here will have written the approach from scratch.
You will report to the Senior Director of Product Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates Genius AI from competitors
Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution across the upmarket GTM motion
Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best
Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
Equip marketing with channel assets that acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals
Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention
Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company
What We're Looking For
4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch
You have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster
Comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists
Deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that actually lands with sales reps
Data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone
Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences
Benefits & Perks
Competitive health & dental insurance options, effective on your first day of employment
Flexible PTO
In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
Annual stipend for professional development and continued learning
High performers at 5 years receive a generous stipend to use however you recharge best
401k benefit: employees are eligible to contribute starting day 1 of employment
Dependent Care FSA
Paid parental leave
Fertility and adoption benefits via Carrot and Kindbody
The base salary for this role is between $160,000–$180,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in Genius AI's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.
At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.
Agency Submissions If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.
Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.
AI that runs local businesses. Trusted by 125,000+ business owners.
Industry
Software Development
Company size
201-500 employees
Headquarters
New York, NY
LinkedIn followers
53,238
Total funding
$115M
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.
Recognized by Fast Company's Most Innovative Companies (2x), Forbes Cloud 100, Forbes Fintech 50, Inc Female Founders 100, Inc Best Workplaces, and EY Entrepreneur of the Year.
Offices: New York, NY 10003, US
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