Organic Growth Specialist Hauppauge, NY Hybrid Schedule (Monday & Friday Remote | Tuesday–Thursday In Office) Help Shape the Future of Search. At Briggs & Riley, we don't just build exceptional luggage—we cre…
Skills: SEO, AI Search Optimization, Content Strategy, GA4, Google Search Console
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The specialist will execute SEO and AI-powered search optimization initiatives to increase organic visibility and traffic across global ecommerce storefronts. This includes performing technical audits, creating content briefs, and monitoring performance using analytics tools.
Requirements
Candidates need 3-5 years of experience in SEO or digital marketing within a DTC business and proficiency with tools like GA4 and SEMrush. Knowledge of AI-powered search concepts and experience with Shopify or similar ecommerce platforms are required.
Full job description
Organic Growth Specialist
Hauppauge, NY Hybrid Schedule (Monday & Friday Remote | Tuesday–Thursday In Office)
Help Shape the Future of Search.
At Briggs & Riley, we don't just build exceptional luggage—we create lifelong travel companions backed by the industry's only lifetime guarantee. As one of the world's most awarded premium travel brands, we're looking for an Organic Growth Specialist who is passionate about helping customers discover our brand wherever they search.
This is an exciting opportunity to join our Digital Commerce team and help drive organic growth across our global ecommerce business. Reporting into the Digital Commerce Growth Manager, you’ll combine SEO, AI-powered search optimization, content strategy, analytics, and user experience best practices to increase visibility, traffic, and conversions across our digital storefronts in the US, UK, and Canada.
If you're naturally curious, love solving problems with data, and get excited about where search is heading—from Google to ChatGPT and beyond—we'd love to meet you.
What You'll Do
As our Organic Growth Specialist, you'll help improve how customers discover and engage with Briggs & Riley online by:
Executing SEO and AI search optimization initiatives that increase organic visibility and qualified traffic
Identifying content opportunities across our website and external platforms such as Reddit, Trustpilot, YouTube, forums, and review sites
Creating SEO-informed content briefs and partnering with our Copywriter to develop engaging product, editorial, and landing page content
Collaborating with external SEO agencies and internal Marketing, PR, Development, and Digital Commerce teams to implement optimization strategies
Performing technical SEO audits and recommending improvements to crawlability, indexing, structured data, metadata, and Core Web Vitals
Monitoring keyword rankings, search visibility, website performance, and LLM referral traffic using GA4, Search Console, SEMrush, and other analytics tools
Supporting backlink initiatives through partnerships with PR and affiliate marketing teams
Working with developers and Digital Operations to improve website performance, customer experience, and conversion opportunities
Optimizing product content and discovery across emerging AI-powered search and commerce platforms
What We're Looking For
We're looking for someone who enjoys combining creativity with analytics and thrives in a collaborative, fast-moving ecommerce environment.
You'll be successful if you have:
3–5 years of experience in SEO, content strategy, ecommerce marketing, or digital marketing within a DTC business
Strong understanding of on-page SEO, technical SEO fundamentals, and content optimization
Experience using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics platforms
Experience working with Shopify or another leading ecommerce platform
Working knowledge of AI-powered search concepts, including structured data, featured snippets, and emerging search experiences across platforms like ChatGPT, Gemini, Copilot, and Perplexity
Excellent project management, communication, and cross-functional collaboration skills
A naturally curious, analytical mindset with a passion for continuous learning
Bonus Points If You Have
Ecommerce or retail industry experience
Experience with conversion rate optimization (CRO)
Basic HTML/CSS or technical SEO knowledge
Experience optimizing content for AI-driven search experiences
Why Briggs & Riley?
At Briggs & Riley, you'll work alongside an exceptionally talented team that is passionate about building one of the world's leading premium travel brands. We believe great work happens when talented people are empowered to collaborate, innovate, and continually learn.
We offer:
Hybrid Work Schedule in Hauppauge Office (Mondays and Fridays REMOTE!)
Competitive salary plus annual bonus incentive
Generous PTO
Paid Holidays
Medical, dental, and vision coverage
Additional benefits including paid Short Term Disability and Life Insurance
Voluntary Long Term Disability & Identity Insurance available
Flexible Spending Accounts
401K with company match
Profit Sharing Plan
Paid learning and development opportunities
Fun team building events
Employee Discounts-over 70%!
$5,000 Employee Referral Bonus
College Scholarship Program for Employee’s children
A collaborative, supportive culture recognized as one of Long Island's Top Workplaces
Our Core Values
Family
Keep your Commitments
Whatever It Takes
Respect & Dignity
Smart & Steady
Do the Right Thing
Passion, Pride & Loyalty
Humility
If you're ready to help shape how customers discover Briggs & Riley across today's search engines and tomorrow's AI-powered experiences, we'd love to hear from you.
Related keywords
SEOAI SearchEcommerceDTCGA4Google Search ConsoleSEMrushAhrefsShopifyTechnical SEOCore Web VitalsStructured DataLLM Referral TrafficChatGPTGeminiCopilot
Crafted for a life well-lived and made to last for life.
Industry
Manufacturing
Company size
51-200 employees
Founded
1940
Headquarters
Hauppauge, NY
LinkedIn followers
3,322
Briggs & Riley is THE iconic American travelware brand, built on a rich legacy of continuous innovation, exacting performance, and true dedication to the art of
travel. Briggs & Riley leads the way – elevating industry standards while ensuring effortless passage for discerning travelers worldwide.
As a family company with generations of commitment, we focus on creating bags and relationships that will last forever. With an understanding that reality changes and so must we, we design our bags around real world needs and wants. We call it Reality Engineering and customer happiness is our source of pride. Based in Hauppauge, New York on Long Island, Briggs & Riley enjoys international distribution and representation. Briggs & Riley high end luggage and cases are available around the world in specialty luggage stores, select department stores and on www.Briggs-Riley.com.
http://www.briggs-riley.com/contact/contact-us
http://www.briggs-riley.com/contact/find-a-retailer/
http://www.briggs-riley.com/contact/find-a-repair-center
[email protected]
1-877-745-3978
Offices: 400 Wireless Blvd, Hauppauge, NY 11788, US
Based on 8153 listings with disclosed salaries, most technology jobs in New York, NY pay between $100k–$235k per year. Individual offers vary with seniority, company size, and specialization.
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