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Develop and execute the healthcare provider (HCP) personal promotion strategy to support the commercialization of a gene editing therapy for HAE. Lead the creation of marketing materials, peer-to-peer programs, and congress strategies while collaborating with cross-functional teams.
Requires a bachelor's degree and 5+ years of biopharmaceutical experience, including at least 2 years in US marketing and prior US launch experience. Must have a proven track record in rare/specialty markets and developing HCP speaker programs.
Why Join Intellia?
Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.
Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver and feel strongly that you can achieve more at Intellia. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done.
We want all of our people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change. Just imagine the possibilities of what we can do together.
The Associate Director, HCP Personal Promotion will develop and drive the strategy, planning and execution of healthcare provider (HCP) personal promotion activities in support of the successful commercialization of Intellia's gene editing therapy for HAE.
This is a critical role within the Commercial organization, responsible for building and executing a best-in-class personal promotion model across field channels in preparation for the anticipated launch of the first ever in-vivo gene editing therapy.
Duties/Responsibilities
Lead the development and implementation of a tactical marketing plan to create a differentiated brand experience, with a focus on personal promotion, that drives HCP engagement and rapid product uptake
Oversee the development of all HCP personal promotion materials, ensuring consistency and alignment with brand identity and brand messaging. Ensure that all materials are reviewed and approved by CMLR
Define and develop HCP Peer-to-Peer strategy and execution, lead development of program content and speaker training
Lead development of Commercial HCP Congress strategy including sponsorship and booth strategy, partner closely with Marketing Operations on congress execution.
Collaborate with Field Training in development of sales training plan to deliver on brand objectives and successfully train on field resources, deliver and support training as needed
Partner with the Digital Marketing Lead on digital efforts to engage and educate HCPs with an emphasis on defining and optimizing rep-led communications (e.g. rep-triggered email)
Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across agency partners and cross-functional partners
Manage external agency partners, ensuring timely and budget-conscious execution of marketing initiatives
Perform other duties as assigned
Supervisory Responsibilities
N/A
Requirements
Skills/Abilities
Demonstrated strong working partnerships with cross-functional teams including Medical, Market Access, Patient Services, Commercial Operations, Legal, Regulatory, IT, and external agencies
Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority
Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail
Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers
Ability to analyze data and identify insights to create compelling messages
Experience managing complex projects through the Promotional Review Committee process to approval
A proven track record of accountability and delivering results
Ability to work in a fast-paced, dynamic environment
Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)
Travel as needed: 20%
Education / Certifications
Bachelor’s degree required; MBA preferred.
Experience
5+ years of broad biopharmaceutical industry experience, with at least 2 years of dedicated experience within US marketing
Strong track record in developing HCP speaker programs / peer-to-peer strategies
Experience in competitive rare/specialty markets is required
Prior US launch experience is required
#LI-KO1
EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Applications are accepted on a rolling basis, and will continue to be accepted until the position is filled at which point the position will be taken down.
The base salary for this position is expected to range between $0.00 - $500,000.00 USD per year.The salary offered is determined based on a range of factors including, but not limited to, relevant education and training, overall related experience, specialized, rare or in-demand skill sets, internal comparators and other business needs. Upon joining Intellia, your salary will be reviewed periodically and additional factors such as time in role and performance will be considered. Intellia may change the published salary range based on company and market factors.
Additional compensation includes a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards the value of which are determined annually at the Company’s discretion.
For more information about Intellia’s benefits, please click here.
Developing potentially curative genome editing treatments
Intellia Therapeutics is a leading clinical-stage biopharmaceutical company focused on revolutionizing medicine leveraging CRISPR gene editing and other core technologies. The company’s mission is to transform the lives of people with severe diseases by developing and commercializing potentially curative treatments. With deep scientific, technical and clinical development experience, Intellia aims to reset the standard for medicine by durably treating the root causes of disease. We are employing our proprietary technologies to create diverse therapeutic approaches spanning a range of diseases to realize Intellia’s full potential and address the needs of patients globally. View our social media community guidelines at https://www.intelliatx.com/terms-and-conditions/. Intellia Therapeutics, and the Intellia Therapeutics logo are trademarks of Intellia Therapeutics, Inc., registered in the U.S. Patent and Trademark Office and other jurisdictions. © 2026. Intellia Therapeutics, Inc.
Offices: 40 Erie Street, Cambridge, Massachusetts 02139, US
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