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Full-time
Posted 2d ago
~40 hrs/week
Responsibilities
You will shape visual concepts across campaigns, branding, and social media while directing design assets and animated content. The role requires both high-level creative thinking and hands-on execution to bring ideas to life.
Requirements
Candidates should have 4 to 6 years of experience in brand and campaign design with a strong portfolio. Proficiency in Photoshop, Illustrator, and emerging AI tools is required, along with the ability to work autonomously on multiple projects.
Full job description
At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.
Associate Creative Director, Design
Reporting to Executive Creative Director Type Full-Time Location Worli, Mumbai (Hybrid)
THE KIND OF WORK YOU'LL SHAPE
Some days it's a campaign key visual. Other days it's packaging or merch, a social series, an event experience, or something nobody's designed for yet. The medium keeps changing. The ask doesn't: take an idea and give it a shape people remember. You'll work across brands at very different stages, some with tightly-guarded global systems already in place, some where the visual language is still being written. Both are part of the job.
ROLE
This role isn't about designing what you're told. It's about shaping what gets designed in the first place. You'll bring sharp visual thinking to concepts as they're being built, get fluent fast in whatever brand you're on (guidelines already locked globally, or ones we're still defining), and figure out if a brief needs campaign thinking, social thinking, branding, or packaging and merch, sometimes all four. This is a thinker-and-doer role. You'll come up with the idea and get hands-on to make it real.
WHAT YOU'LL DRIVE
Turn ideas into visual concepts across campaign, social, branding and packaging/merch, whatever the brief calls for
Get fluent in each brand's world fast: its guidelines, its references, its audience, whether that system is already locked globally or you're defining it here
Direct animated films/series or lead the design direction for shorter assets such as 10-second CTAs/ bumpers etc
Bring a sharp point of view on trends, tools and visual culture, and use it to push the work further
Brief/supervise freelancers or outside collaborators when a project genuinely needs more hands
Fold emerging AI tools into your own process
Present ideas clearly enough to build consensus, with clients and internally
Work independently across multiple live projects at once, without close direction
WHAT MAKES THIS ROLE DIFFERENT
You shape the idea, not just the execution
You'll work across formats and mediums, not one lane
You bring the thinking and the making. This role rewards both equally
WHO YOU ARE
4 to 6 years of experience (less if your portfolio makes the case)
Comes from a brand and campaign design background, the traditional art direction world.
Not a one-style designer within that world. You move between campaign, social, branding and packaging/merch thinking depending on what's needed
A strong eye for different design styles and movements, brutalism, baroque, minimalism, mixed media, neo-pop, and a read on what's currently trending, and why
A thinker and a doer. Equally comfortable coming up with the idea and getting hands-on to execute it yourself
Strong in Photoshop and Illustrator
Already curious about, and using, AI tools in your process
Can present and defend ideas clearly enough to build consensus
Can work autonomously across multiple projects, without hand-holding
BEFORE YOU APPLY It's a good fit if:
You can defend your ideas, not just show them
Your background is in brand or campaign design, classic art direction.
You've worked across more than one format or medium, and enjoyed the range
You already use AI tools as part of how you work, not as an afterthought
More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.
Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between? Here is everything you need to know.
Making the world (wide web) a brighter place, one meaningful story at a time
Industry
Online Audio and Video Media
Company size
51-200 employees
Headquarters
Mumbai
LinkedIn followers
28,300
Kulfi Collective is a content network that builds branded & original IPs that live in culture. We are a collective of creators that operate under three studios with capabilities in branded (Supari Studios), immersive (Post Office Studios) and original content (Keeda Media). We bring together talent, tech & data to create and distribute multi-format, multi-platform content from pitch to play.
We are born in India and made for the world.
Offices: Worli, Mumbai, IN
Media and EntertainmentCreative AgencyContentContent CreatorsSocial Media AdvertisingB2BDigital MediaAdvertising
How many Marketing jobs are open in Mumbai, India right now?
There are currently 401 open marketing positions in Mumbai, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Mumbai, India?
Companies currently hiring include Godrej & Boyce Mfg. Co. Ltd., Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Accor, NIQ for Digital Commerce, Kotak Mahindra Bank, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Mumbai, India?
Yes — 109 of the 401 open marketing positions offer remote or hybrid work (33 remote, 76 hybrid).
How do I apply for Marketing jobs in Mumbai, India?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.