Toronto, Ontario, Canada · Remote OK
$181k–$234k/yr
Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience.…
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Toronto, Ontario, Canada · On-site
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Toronto, Ontario, Canada · Hybrid
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Caledon, Ontario, Canada · Hybrid
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Skills: B2B Sales, Prospecting, Negotiation, Client Relationship Management, Logistics Solutions
Toronto, Ontario, Canada · Hybrid
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Toronto, Ontario, Canada · On-site
$76k–$142k/yr
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Skills: Financial Analysis, FP&A, Forecasting, Variance Analysis, Budgeting
Toronto, Ontario, Canada · On-site
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Toronto, Ontario, Canada · Remote OK
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Wing Assistant is hiring a hands on Sales Enablement Trainer to level up our sales team — not with generic intro decks, but by improving the actual emails, calls, and cadences our reps use every day. This is a coach who …
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Toronto, Ontario, Canada · Hybrid
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Toronto, Ontario, Canada · On-site
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Toronto, Ontario, Canada · Hybrid
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Toronto, Ontario, Canada · Hybrid
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Skills: Program Management, Verbal Communication, Written Communication, Analytical Skills, Problem Solving
Toronto, Ontario, Canada · On-site
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Toronto, Ontario, Canada · On-site
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Toronto, Ontario, Canada · On-site
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Toronto, Ontario, Canada · Hybrid
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Skills: PR Strategy, Social Media Management, Client Relationship Management, Media Relations, Influencer Marketing
Toronto, Ontario, Canada · Hybrid
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Toronto, Ontario, Canada · Hybrid
$129k–$179k/yr
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Skills: Data Governance, Data Catalogue, Metadata Management, AI Readiness, SQL
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The Director of Public Relations will define and own the earned media strategy and reputation management for Thumbtack. This includes leading integrated communications campaigns, managing a high-performing team and agency ecosystem, and serving as a strategic partner to senior stakeholders.
Candidates must have over 10 years of experience in PR or communications, including at least 3 years of people leadership. A proven track record of building PR strategies and a deep understanding of the modern media landscape, including AI and algorithmic discovery, is required.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
The Brand & Communications teams are the storytelling engine for Thumbtack building belief in who we are, what we do and the impact we make. Our team is the ‘emotional backbone’ of the company, comprised of strategists, designers, writers, producers, and both internal and external comms specialists. By combining strategic storytelling, bold creativity, and purposeful communication, we grow brand equity that strengthens demand, engagement, partnerships, and long-term trust–and we do it from the inside out.
We're looking for a Director, Public Relations who is ready to build something. This role isn’t about inheriting a playbook but about writing one. You’ll own Thumbtack’s earned media strategy and reputation at a moment when the narrative is being shaped in real time, the media landscape is shifting constantly, and the opportunity to say something genuinely differentiated has never been greater. This is a role for someone who draws energy from ambiguity, challenges conventional PR thinking, and understands how AI and algorithmic discovery are reshaping the media landscape in real time. As a senior leader accountable for how Thumbtack shows up in the world, you’ll translate bold ambition into stories that land authentically with customers, media and stakeholders and you’ll build the systems, relationships and team culture to do with consistency and courage.
Define and own a PR strategy built for a brand in motion, one that moves with the narrative, anticipates the media landscape, and isn't afraid to pioneer spaces without a roadmap
Serve as the senior voice and strategic lead for all earned media, narrative development, and crisis management working to connect Thumbtack's why to stories that resonate across consumer, trade, and corporate channels
Lead integrated comms campaigns end to end: from story development and spokesperson prep through pitch execution and coverage analysis
Build, hire, and develop a high-performing team and agency ecosystem, attracting talent who shares a bias for bold, intentional storytelling
Design and continuously improve workflows, messaging frameworks, and rapid-response systems that enable speed and creative conviction
Operate as a strategic business partner to senior stakeholders focusing on shaping narrative proactively and building the function’s credibility as a driver of business outcomes, not as an executor of comms tasks
Foster a culture of accountability, creative risk-taking, and resilience while role modeling Thumbtack's values and leading through change
10+ years of experience in public relations, communications, or earned media, with 3+ years of demonstrated people leadership
A track record of building (not just executing) PR strategy with examples of work that challenged norms and/or created new narrative territories
The instinct and courage to operate without a pre-existing playbook, and the discipline to build one that others can follow
Fluency in how stories move through a modern media landscape (inclusive of how earned media interacts with algorithmic discovery, AI-generated summaries and shifting audience trust) and the judgement to navigate it with clarity and conviction
Strong editorial judgment and the ability to identify, shape, and protect stories that are genuinely differentiated
A leadership style that raises the ambition of the people around you, someone who changes how a company thinks, not just what it does
For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $181,100 - $234,300
Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [email protected].
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. Please be advised: Thumbtack's Recruiting team will only communicate with active candidates from Thumbtack LinkedIn verified accounts and [email protected] email addresses.
Offices: 415 Natoma Street Suite 1300, San Francisco, California 94510, US
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