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East Hanover, New Jersey, United States • Hybrid
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Lead the Tate's Bake Shop brand vision to increase household penetration and drive market share, revenue, and profit growth. Own the portfolio strategy, develop annual integrated marketing plans, and manage the brand's P&L and budget.
Requires 7+ years of CPG marketing leadership experience and 3+ years of people management. A bachelor's degree is required, with a strong background in brand building, commercial decision-making, and matrix environment collaboration.
Working in close partnership with the Head of Marketing, you will be the steward of the equity of the brand, leading the Tate’s Bake Shop brand vision to lead premium snacking in baked goods through increased household penetration resulting in market share, revenue, profit and ROI growth.
Working with internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growth. You will own the portfolio strategy, develop annual plans (including integrated marketing campaigns), set objectives and allocate resources. You will execute brand marketing plans based on your deep consumer insights and brand positioning and monitor performance against objectives to deliver results over the annual contract and strategic plan horizon.
What you will bring:
A desire to drive your future, accelerate your career while fostering a culture of learning & development. The following experience and knowledge is required:
Understanding of how to translate consumer behavior into insights & actions, preferably in the consumer goods sector in matrix environment.
Developing seamless consumer experiences & creating a holistic brand ecosystem.
Creating best in class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in-store, visual identity).
Building and optimizing media plans to drive ROI with a focus on digital.
Understanding and managing a brand’s PnL & business objectives.
Thought leadership to help shape: innovation agenda, integrated business planning (forecasting), portfolio strategy.
Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer.
Leading and influencing internal cross-functional & external agency teams.
Strong project management skills and ability to manage multiple projects simultaneously.
Communicating effectively, verbally and in writing, and executive presentation skills.
The Senior Brand Manager Tate’s is an ‘end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year PnL and budget. This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team. The individual will be responsible for leading cross functional teams and agency ecosystem comprised of internal and external partners.
7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience
3+ years of people management and cross functional team leadership
Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills
Extensive brand management and consumer marketing expertise
General Management and P&L decision making perspective
Experience making strategic and tactical decisions utilizing fact-based data
Experience specific to category development and shopper marketing
Sponsorship/Partnership marketing experience a real benefit
Digitally savvy & data driven mindset; especially as it applies to scaling brands
Bachelor’s degree required; MBA preferred
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
We’re a house of incredible brands providing people with the right snack, for the right moment, made the right way.
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Offices: Mondelēz International, Greater Chicago Area, IL 60607, US · 100 De Forest Ave, East Hanover, New Jersey 07936, US
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