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The National Marketing Manager supports franchisees with regional and local advertising across over 160 market areas. The role involves collaborating with executive leadership to execute integrated campaigns and managing store-level creative needs and grand openings.
Requirements
Requires a Bachelor's degree in marketing or a related field and 3-5 years of relevant work experience. Candidates must possess strong communication skills, proficiency in Microsoft Office, and experience in brand management and regional marketing support.
Full job description
POSITION SUMMARY:
The National Marketing Manager will support franchisees with regional and local advertising and marketing efforts across more than 160 Designated Market Areas (DMAs) nationwide. This role will also partner with the Vice President of Marketing and Vice President of National Programs to develop integrated campaigns that connect national, regional, and local marketing efforts with brand initiatives, standards, and special projects. This is a full-time, administrative level role, and is not visa eligible.
Equal Opportunity Employer M/F/D/V
KEY DUTIES/RESPONSIBILITIES:
Supports the Vice President of Marketing and fellow National Marketing Managers while overseeing assigned regions, co-ops, and DMAs.
Collaborates with cross-functional teams to execute strategic national marketing programs and partnerships.
Develops and maintains project plans, timelines, and performance tracking for regional and brand programs, including coordinating co-op media buys with agency partners.
Oversees assigned store-level and co-op creative needs, including local store marketing, print, direct mail, outdoor advertising, and digital media.
Leads grand opening planning and timelines, supporting store and field teams with local execution as needed.
Partners with field operations teams to identify in-store and community-based opportunities that increase brand awareness and sales while maintaining brand standards.
Analyzes store-level data to develop local marketing strategies that improve sales and performance.
Creates communications and rollout materials to keep internal teams and franchisees informed of marketing plans, promotions, campaign results, next steps, and key learnings.
REQUIRED QUALIFICATIONS/SKILLS:
Bachelor’s degree in marketing or related field and/or equivalent combination of education and experience.
Minimum of 3-5 years related work experience.
Demonstrates clear and effective professional communication skills, both written and verbal. Ability to present ideas and information clearly.
Strong proficiency in Windows and Microsoft Office applications (Excel, Word and PowerPoint).
Exceptional interpersonal, organizational, prioritization and follow-up skills. Ability to meet tight deadlines with little supervision.
Ability to work independently as well as part of a team.
Customer Service and/or Client Relations experience.
Prior experience with local and regional marketing support and execution.
Prior experience in brand management.
PREFERRED QUALIFICATIONS/SKILLS:
Proactive, assertive, and creative approach to problem solving.
Sound understanding of marketing principles and the creative process, as well as the latest technologies and how to apply them to an overall marketing plan.
Precision in grammar, spelling and syntax.
A strategic thinker able to understand big-picture objectives and lay out specific strategies and tactics in the pursuit of common goals.
Prior experience working within a franchise system or in the restaurant industry.
Prior experience and knowledge with media planning and buying.
Ability to analyze and read large amounts of data and extrapolate key learnings.
PHYSICAL AND MENTAL REQUIREMENTS:
Physical requirements include, but are not limited to, alternating between standing and sitting; working at a desk/looking at a computer screen; driving, and speaking. Cognitive requirements include but are not limited to executing tasks independently, learning and memorizing tasks, and having the ability to maintain focus or concentration.
This job description is not intended to be a comprehensive list of job duties and responsibilities, and the position’s required duties and responsibilities are subject to change with or without notice.
Benefits (Subject to Change):
401(k) matching, including Roth options
3 Medical insurance plans
Dental insurance
Vision insurance
Employee assistance program
Flexible spending account
Health savings account
Life insurance
Short-term disability insurance
Long-term disability insurance
Paid time off (10 holidays, 3 weeks PTO)
Tuition reimbursement
Referral program
Wellness programs
Hybrid work schedule
Related keywords
DMACo-op Media BuysDirect MailOutdoor AdvertisingDigital MediaGrand Opening PlanningBrand StandardsFranchise SystemRestaurant IndustryMedia PlanningMicrosoft ExcelMicrosoft PowerPointMicrosoft WordLocal Store Marketing
Sparked by the vision of one entrepreneur opening a single smoothie and juice bar over two decades ago, to today - Kahala Brands is one of the fastest-growing franchising companies in the world generating around $1 billion in system-wide sales. Headquartered in Scottsdale, Arizona, our team has built a collection of nearly 30 unique restaurant concepts with Cold Stone Creamery leading the way. The Kahala Brands franchise system operates several thousand restaurants spanning approximately 30 countries.
We support our brands both first-hand in the field all over the country and remotely with a devoted and agile group of in-house teams. Driven by our core values of being Bold, Responsive, Accountable, Nimble, Disciplined and Service-minded (B.R.A.N.D.S.), our culture is deeply rooted in service to each other, our franchisees and team members, our vendors, and our brands’ guests. We truly are a people-centered company.
Our Kahala Brands team is made up of loyal, hard-working, motivated people who care, who are passionate about their various skillsets, and who work together as one, united team. We learn and succeed together. We are active collaborators and take bold steps required to further our mission and reinforce the values that drive us as an international organization. At our foundation, Kahala Brands fosters personal and professional growth by investing and trusting in our people. In addition to offering competitive salaries, we take pride in offering truly exceptional benefits to our employees.
Running a global enterprise like we do, we value and need a wide variety of skillsets. As of this posting, the vast majority of positions have the ability to “work from home” or work from the head office/field site. If you are ready to create an impact and join an innovative and supportive company, please visit this link to find out more about our available opportunities: https://www.kahalamgmt.com/about/employment/index.html
Offices: 9311 East Via de Ventura, Scottsdale, Arizona 85258, US
How much do Management & Leadership jobs in Arizona pay?
Based on 2810 listings with disclosed salaries, most management & leadership jobs in Arizona pay between $66k–$168k per year. Individual offers vary with seniority, company size, and specialization.
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Companies currently hiring include Domino's, RTX, Great Clips Inc., Arizona Department of Transportation, Kroger, among others. Browse the listings above to see every active employer.
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