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$155k–$222k/yr
Full-time
Medical Insurance, Dental Insurance, Vision Insurance, 401(k) Plan, Paid Time Off, Flexible Time Off Policy
Posted 28d ago
~40 hrs/week
Responsibilities
Define and execute the long-term strategy for advanced measurement, attribution, and outcomes intelligence to drive revenue growth. Lead the development of an Outcomes Intelligence Platform by partnering with Product, Engineering, and Data Science teams.
Requirements
Requires 10+ years of experience in advertising measurement, ad tech, or data strategy with deep expertise in attribution and privacy-enhancing technologies. Must have a proven track record of launching technical capabilities in collaboration with engineering and data science organizations.
Full job description
About the Role:
The Director, Advanced Data & Measurement Solutions will define and execute Tubi’s long-term strategy for advanced measurement, attribution, and outcomes intelligence. This leader will transform measurement from a campaign-by-campaign reporting function into a scalable business capability that enables experimentation, optimization, continuous learning, and revenue growth.
This role serves as the strategic business leader for measurement and outcomes capabilities by defining strategic priorities, methodologies, attribution strategy, partner ecosystem, commercialization, and cross-functional initiatives while partnering closely with Product, Engineering, Data Science, Privacy, and Sales to bring new capabilities to market.
Working across Product, Engineering, Data Science, Measurement, and Commercial teams, this leader will help shape Tubi’s evolution toward an interoperable Outcomes Intelligence Platform by identifying the capabilities Tubi should uniquely own, guiding strategic platform investments, integrating best-in-class partner solutions, and enabling scalable products that help advertisers measure, optimize, and improve business outcomes.
This is a hybrid role based out of our New York City office. You must be willing to travel to our New York City office four days/week.
What You'll Do:
Measurement Strategy & Outcomes Intelligence
Develop and lead Tubi’s long-term strategy for advanced measurement and outcomes intelligence.
Define the strategic vision for experimentation, outcome measurement, optimization, and continuous learning.
Identify the capabilities Tubi should build versus partner for, ensuring investments align with long-term competitive differentiation.
Champion measurement as a strategic revenue enabler that drives advertiser value and business growth.
Attribution Science for Tubi Platform Audiences, Optimization & Measurement
Define business requirements and strategic priorities for attribution capabilities that connect Tubi exposure to behavioral outcomes.
Partner with Product, Engineering, and Data Science to support the development of attribution models that power first-party audience creation, campaign optimization, platform optimization, and measurement products.
Prioritize attribution initiatives based on advertiser demand, commercial opportunity, technical feasibility, and long-term strategic value.
Partner with Product and Product Marketing to define, execute, and evaluate pilot programs and beta launches for new attribution-driven capabilities.
Identify opportunities to operationalize attribution insights across audience products, optimization workflows, and advertiser reporting.
Cross-Functional Platform Leadership
Serve as the primary Measurement stakeholder partnering with Product, Engineering, Data Science, and Product Marketing on the Outcomes Intelligence Platform roadmap.
Translate business priorities, advertiser needs, and measurement methodologies into clear business requirements.
Influence platform priorities while respecting Product ownership of product strategy and Engineering ownership of technical implementation.
Partner with Data Science to evolve experimentation methodologies, attribution frameworks, optimization models, benchmarking, and predictive insights.
Collaborate with Privacy and Legal to ensure measurement capabilities are interoperable, privacy-safe, and aligned with evolving industry standards.
Scale Outcomes Commercialization
Partner with Sales, Product Marketing, and Client Solutions to bring new measurement capabilities to market and accelerate adoption.
Support strategic advertiser and agency engagements by articulating Tubi’s outcomes intelligence strategy and measurement capabilities.
Partner with Measurement and Data Partnerships leadership to evaluate, prioritize, and onboard strategic measurement, identity, commerce, and attribution partners.
Develop commercialization strategies that make measurement easier to buy, easier to operationalize, and easier to scale.
Establish best practices, enablement materials, and strategic narratives that position Tubi as a leader in outcomes intelligence.
Your Background:
10+ years in advertising measurement, media analytics, ad technology, data strategy, or outcomes measurement.
Deep expertise across:
Experimentation & Incrementality
Demographic and Behavioral Audiences
Outcome Attribution Methodologies
Clean Rooms
Identity Resolution
Privacy-enhancing technologies
Experience working with Product, Engineering, and Data Science organizations to launch technical capabilities.
Experience developing measurement strategy for streaming, digital media, or advertising technology.
#LI-CL1
#LI-Hybrid
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco
$155,100—$221,600 USD
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
About Tubi:
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses
Offices: 201 3rd St, Fl 12, San Francisco, California 94103, US · 1211 Avenue of the Americas, Fl 42, New York, NY 10036, US · 10201 W Pico Blvd, Los Angeles, California 90067, US · 222 W. Merchandise Mart Plaza, Suite 575, Chicago, Illinois 60654, US · 23F, POSCO Center Tower A, Hongtai East Street, Chaoyang District, Beijing, 100102, CN
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