Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Skills: Social Media Strategy, Content Strategy, Consumer Insight, Cultural Intelligence, Creative Briefing
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Skills: Content Creation, Social Media Strategy, Video Editing, Adobe Premiere Pro, CapCut
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias internas, como así también ecosistemas de marketing a medida para las distintas marcas con las que trab…
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias internas, como así también ecosistemas de marketing a medida para las distintas marcas con las que trab…
Skills: Motion Design, After Effects, Premiere Pro, Photoshop, Illustrator
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Skills: Adobe Creative Suite, Digital Design, Layout Design, Typography, Concept Development
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Skills: Art direction, GenAI tools, Adobe After Effects, Motion graphics, Digital concepts
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Skills: Client engagement, Project management, Account management, Digital content, Social campaigns
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Social Media Management, Content Planning, Copywriting, Community Management, Performance Tracking
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Social media strategy, Content strategy, Digital marketing, Consumer insights, Creative briefing
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Project Management, Digital Marketing, Social Media Content Production, Budget Management, Creative Production
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Social analytics, Data analysis, Digital performance measurement, Social media strategy, Brandwatch
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Account Management, Strategic Leadership, Business Management, Team Leadership, P&L Management
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Creative direction, Social media strategy, Brand management, Content development, Team leadership
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos c…
Skills: Content Creation, Social Media Strategy, Video Editing, Photography, Adobe Premiere Pro
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
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Full-time
bachelor degree
Posted 7h ago
~40 hrs/week
Responsibilities
You will lead the strategic direction for the brand's social content by integrating consumer insights, cultural trends, and platform data to inform creative work. You will also collaborate with creative, production, and client teams to ensure all social output is strategically coherent and effectively drives brand engagement.
Requirements
The role requires 8+ years of strategy experience with a strong focus on social-first work for consumer brands. Candidates must possess deep knowledge of social platforms, proficiency in Gen AI tools, and the ability to translate complex data into actionable creative briefs.
Full job description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Senior Strategist
Location: Dubai, United Arab Emirates(Officepresenceexpected 2-3 days per week)
Pleasesubmityour CV in English
THE OPPORTUNITY
Looking to do the best work of your career?
We’re building a team across 15 markets to own the brands social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how the brand shows up every day and create work that influences culture.
You’ll move at newsroom speed with rigorous craft launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make the brand the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real.
If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture not just content and do the best work of our careers.
You'll lead the strategic direction for the brands social content, bringing together consumer insight, cultural intelligence, platform expertise, and brand purpose to inform creative work that genuinely connects. You'll partner with creative, production, social media, and client teams to ensure every piece of social content is grounded in a clear, compelling strategic rationale. Your understanding of how people discover, consume, and share content on social platforms will be central to keeping the brands voice distinctive, relevant, and effective.
THE ROLE
You'll be the strategic engine behind the brands social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure the brands social output is strategically coherent and creatively ambitious.
We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with the brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.
WHAT YOU'LL DO
Lead social-first strategy for the brand, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social
Mine consumer, cultural, and category insight to identify opportunities for the brand to show up meaningfully in social conversations and cultural moments
Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
Develop audience and community strategies that deepen the brands connection with diverse audiences across markets and platforms
Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
Inform creator and influencer strategy, identifying partnership opportunities that are authentic to the brand and relevant to target audiences
Present strategic thinking and campaign recommendations to the brand team with clarity, confidence, and a strong point of view
Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes
Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care
Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigor
Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows
WHAT YOU BRING
8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands
Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
A track record of developing strategies that led to effective, measurable social campaigns or content programmes
Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
A collaborative working style, with experience partnering closely with creative, production, and media teams
Experience mentoring or developing other strategists
Professional proficiency in English; additional languages are a plus
Gen AI and Agentic Thinking:
Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigor and adaptability
Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses
Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance
Ability to guide teams in using AI tools responsibly and effectively within the strategic process
Qualifications: Formal degree
NICE TO HAVE
Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences
Experience in a social-specialist, in-house, or embedded agency environment
Familiarity with social commerce, community management strategy, or earned media approaches
Experience with brand purpose, inclusion, or social impact strategy
Knowledge of the evolving regulatory and ethical landscape in beauty marketing
Req ID: 16851
#LI-AB1 #LI-ONSITE #LI-MIDSENIOR
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Related keywords
Social StrategistBrandtech GroupSocial MediaTikTokInstagramYouTubeGen AIChatGPTClaudePerplexityConsumer InsightsCultural TrendsFMCGBeautyWellnessCreative Briefs
OLIVER is the world's #1 in-housing expert — designing, building, and running AI-powered marketing organizations inside the world's biggest brands.
OLIVER pioneered in-housing more than 20 years ago and has evolved that model for the AI era — combining world-class talent, continuous training, and the best AI technology to help brands transform their marketing faster from the inside.
Part of The Brandtech Group, the world's #1 AI marketing company. Trusted by 8 of the world's top 10 advertisers and 66 of the top 100. 5,000+ people across 50+ markets, supporting 300+ clients and 1,500+ brands worldwide.
Three times Global Agency of the Year 2025. Gold for Digital Innovation. Gold for In-House Agency of the Year. Silver for Customer Engagement.
Offices: 151 Rosebery Avenue, London, London EC21R 4AB, GB · Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE · 46 Kim Yam Rd, Singapore, Singapore 239351, SG
Brand strategy and planningReal-Time MarketingCreative executionDigital strategySocial mediaCRMLoyaltyDataAnalyticsIn-Housing
OLIVER is the world's #1 in-housing expert — designing, building, and running AI-powered marketing organizations inside the world's biggest brands.
OLIVER pioneered in-housing more than 20 years ago and has evolved that model for the AI era — combining world-class talent, continuous training, and the best AI technology to help brands transform their marketing faster from the inside.
Part of The Brandtech Group, the world's #1 AI marketing company. Trusted by 8 of the world's top 10 advertisers and 66 of the top 100. 5,000+ people across 50+ markets, supporting 300+ clients and 1,500+ brands worldwide.
Three times Global Agency of the Year 2025. Gold for Digital Innovation. Gold for In-House Agency of the Year. Silver for Customer Engagement.
Offices: 151 Rosebery Avenue, London, London EC21R 4AB, GB · Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE · 46 Kim Yam Rd, Singapore, Singapore 239351, SG
Brand strategy and planningReal-Time MarketingCreative executionDigital strategySocial mediaCRMLoyaltyDataAnalyticsIn-Housing