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Transform product innovation and athlete stories into compelling narratives and breakthrough campaigns across digital, retail, and social channels. Serve as the champion of the HOKA brand voice to ensure consistent and authentic communication with runners and hikers globally.
Requires a Bachelor's degree and over 9 years of experience in an advertising agency or in-house creative environment. Candidates must possess a strong portfolio demonstrating strategic storytelling and a genuine passion for performance and lifestyle brands.
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Lead Writer - HOKA
Reports to: Sr. Manager, Copy- HOKA
Location: Remote - West Coast Preferred
Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people. By developing breakthrough campaigns and compelling storytelling across every channel, this role helps define how HOKA connects with runners, hikers, and movers around the world. The impact of this work extends beyond marketing—building brand relevance, deepening consumer connection, and helping more people discover the joy of movement through HOKA.
What We'll Give You –
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Goleta, California (Remote)Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
Deckers Brands is a global organization that has been developing and nurturing brands into global icons since 1973. We design, market, and distribute footwear, apparel, and accessories developed for both everyday casual lifestyle uses and high-performance activities. Our portfolio of brands includes UGG®, HOKA®, and Teva®. We believe that when we come together, we have the powerful opportunity to shape our culture and daily experiences, prioritize holistic wellbeing, and drive continued business success. Together, Every Step is a promise kept at Deckers that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. It is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Offices: 250 Coromar Drive, Goleta, CA 93117, US · 130 Shaftesbury Avenue, London, England W1D 5AR, GB
