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The role involves managing media technology initiatives to support customer service and data-driven goals. The manager will work within a diverse team to create a positive impact for customers and communities.
The candidate should be passionate about customer service, data, or creativity. No specific technical certifications or degrees are explicitly listed in the provided text.
Media Tech Manager
See yourself in our team
Marketing and Corporate Affairs (MCA) is responsible for delivering an integrated and consistent approach to the Group’s marketing, brand, external and internal affairs, communications and sustainability.
Marketing & Corporate Affairs Services sits with MCA and is comprised of Media, Technology and Operations. You will sit within the Paid Media & SEO team which consists of 3 teams – Media Delivery, Media Testing & Optimisation and SEO. This role reports into the Chapter Lead, Media Testing & Optimisation.
Do work that matters
As a Media Tech Manager, you are accountable for the development, execution and management of Testing & Optimisation across all Paid Media channels for CommBank. In order to be successful, you will have experience in developing, implementing, optimising and measuring Media test and learn initiatives. The successful candidate will have a passion for challenging the norms and developing first class strategies that will help to resolve the biggest problems within the media industry. Hands on experience with the latest ad tech capabilities is preferrable.
You will need to interact with a variety of marketing teams across the bank; understanding their business objectives and optimising our testing plans to deliver against them.
On any given day, you will:
Manage the testing and optimisation of a portfolio of Paid Search, Display and Paid Social accounts across the business.
Design, implement and manage Paid Search, Display and Paid Social tests and optimisation to drive cost-efficient growth
Support with training the Media Delivery team on successful tests, enabling it to be implemented within our BAU strategy
Implement and optimise Paid Search, Display and Paid Social campaigns according to best practice principles.
Collaborate with internal and external stakeholders to develop Paid Search, Display and Paid Social strategies in support of marketing campaigns.
Conduct in-depth analysis and research to generate insights and identify new opportunities for growth.
Effectively manage investment and performance targets through on-going tracking, forecasting and reporting.
Develop and support annual Paid Search, Display and Paid Social marketing strategy.
Collaborate with technology partners and publishers to stay up to date with new features and industry trends.
We’d love to hear from people who have:
Demonstrated passion for Paid Media and Ad Tech
Minimum 4 years’ Paid Media experience - agency side
Deep understanding of the digital media ecosystem and media landscape in Australia, keeping up to date with industry changes.
Experience with Paid Media platforms (SA360, DV360, CM360)
Experience with utilising Customer Data Platforms
Experience using analytics tools i.e. Google Analytics, Adobe Analytics
Self-starter, fast learner who is detail-oriented and is a critical thinker
Strong campaign and project management skills
Demonstrated analytical skills and highly proficient in Microsoft Excel
Exceptional verbal and written communication skills.
Exceptional at building internal and external relationships with the ability to work cross functionally across a wide range of stakeholders & agency partners.
Relevant tertiary qualifications (highly desirable)
If this sounds like YOU on a page, we’d love to hear from you!
Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.
Australia’s leading provider of financial services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services. We are a business with more than 800,000 shareholders and over 52,000 employees. We offer a full range of financial services to help all Australians build and manage their finances. Connect with us, we'd like to hear from you: facebook.com/commonwealthbank twitter.com/commbank youtube.com/commbank youtube.com/commbankbusiness instagram.com/commbank Our Community Guidelines can be found at: https://www.commbank.com.au/support/social-networks.html For information on our Privacy Policy visit https://www.commbank.com.au/support/privacy
Offices: ., Sydney, NSW 2000, AU
