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Full-time
Last Fridays Of The Month Off
Posted 41d ago
~40 hrs/week
Responsibilities
Lead the development of brand positioning, architecture, and worlds to guide design and identity work. Partner with designers and lead client workshops to translate cultural and consumer insights into creative territories.
Requirements
Requires a strong background in brand strategy from a top design or creative agency with experience in APAC markets. Must be a structured thinker capable of bridging the gap between data-driven strategy and creative expression.
Full job description
Our Singapore studio is looking for a Brand Strategist with a strong creative and design-agency background, someone who understands how strategy shows up in the work, not just in decks.
You should already be fluent in core brand strategy tools and frameworks, able to operate independently from day one, and comfortable shaping work that directly informs design and creative expression.
This role is ideal for:
A strategist from a top brand or design agency, or
Someone with a creative/advertising background who has transitioned into brand strategy and now leads thinking confidently
If this sounds like you, read on!
ABOUT US
400+ strong global brand agency
100% independent
27 years young
8 studios around the world
Offering unrivalled creativity at global scale, Bulletproof is the world’s largest independent brand agency. Across eight studios, 400 liked-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum.
As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best.
At Bulletproof we have three core beliefs:
WE BELIEVE GREAT IDEAS CHANGE THE WORLD
We believe in the power of creativity to influence human behaviour, affect change and pierce conventions.
WE BELIEVE PEOPLE MAKE THE DIFFERENCE
We celebrate human connectivity and culture, and believe diversity delivers richer, deeper thinking with an infectious energy.
WE BELIEVE NAÏVEity breeds brilliance
We believe remaining relentlessly curious and open to new possibilities leads to purer, more interesting and uncharted creative solutions.
WHAT YOU'LL DO:
Your main duties and responsibilities include:
Leading the development of brand positioning, brand worlds, and brand architecture
Translating consumer, category, and cultural insights into clear creative territories that guide design and identity work
Building strong design principles and provide confident, constructive strategic critique
Partnering closely with designers to inspire and elevate creative output
Leading or co-leading client workshops and strategic discussions with clarity and authority
Navigating multi-market APAC contexts, balancing global consistency with local nuance
Working independently, at speed, with a high bar for strategic rigour and craft
IDEAL BACKGROUND
Experience at a leading brand or design agency
Strong grounding in brand strategy, not just communications planning
Comfortable working in fast-paced, high-standards agency environments
Experience across multiple APAC markets is strongly preferred
WHAT YOU SHOULD HAVE
If you tick all of the boxes below, we could be a perfect match!
A strategist who can use data and insights to bridge strategy and creativity seamlessly
Someone who understands how brands are built through systems, worlds, and expression, not just messaging
Confident in front of clients and creatives alike
Structured thinker, but not rigid, able to adapt frameworks to the problem
High ownership, strong taste, and excellent judgement
Bonus Experience
Innovation strategy or portfolio architecture experience
Experience shaping or evolving complex brand portfolios
Exposure to large regional or global brand systems
In line with our three core beliefs, we’re looking for people that share our community spirit and are curious enough to question the status quo. Could this be you? If so, apply below!
Competitive benefits package including all the last Friday's of the month off
The world's largest independent brand agency. Unrivalled creativity. Working globally with brands that shape culture.
Industry
Design Services
Company size
201-500 employees
Founded
1998
Headquarters
London, UK
LinkedIn followers
44,303
Bulletproof is the world’s largest independent brand agency, creating desire through disruption to accelerate growth, drive standout, and fuel fandom. Our global team of strategists, creatives, innovation experts, and digital specialists partners with the world’s most successful companies, including Mondelēz International, Diageo, The Heineken Company, Booking.com, Tate & Lyle and Aujan Group Holding.
We’re proud to be certified B Corp and recognised for something we have been doing for years; looking after our people, clients, and planet.
Visit our website: www.wearebulletproof.com
Find us on Instagram: @bulletproofintl
Offices: 10 Bedford Street, 3rd Floor, London, UK WC2E 9HE, GB · 920 Broadway, New York, New York NY 10010, US · 33-43 Tanjong Pagar Road, 03-01, Singapore, 088464, SG · Vijzelstraat, 68-72, Amsterdam, Amsterdam 1017HL, NL · 52 Reservoir St, 8th Floor, Surry Hills, New South Wales 2010, AU