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The role involves executing marketing plans across various brands and channels, focusing on media plan creation and KPI follow-up. It also requires partnering with sales to drive digital funnel productivity and customer education.
The candidate should be an expert in BTB, BTC, and BTBTC marketing within health and medical channels. Strong leadership skills in customer focus, decision quality, and interpersonal savvy are required.
Executes marketing plans according to brief from BMs across Brands and Channels
Is briefed by local BMs on marketing plans objectives, recommended touch points and A&P. In charge of media plan creation, execution and KPI follow up.
Supports sufficiency and accuracy of A&P allocation. Drives constructive dialogue with BM if A&P allocated is not sufficient based on Fewer, Bigger, Better approach
BTB, BTC and BTBTC marketing and media expert across Health and Medical channels
Provides channels and customers insights to local BMs
Partners with sales for synchronization of sales and marketing activities and execution at customers POS
Drives, together with sales, a full digital funnel approach and improves sales & marketing productivity, fully leveraging DME and CRM for scalable digital activities.
Drives customer education in line with global guidance and leveraging globally produced material (where applicable)
Drives marketing operation and sales support (where applicable e.g. sampling, POS production, website translation)
Manages and secures personal development of team members (where applicable)
Leadership Skills:
Leading Self:
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately SEK 138bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
Offices: Klarabergsviadukten 63, Stockholm, SE · Molndals bro, Molndal, Vastra Gotaland County 431 30, SE · Sandhofer Strasse 180, Mannheim, BW 68307, DE · 151 Boulevard Victor Hugo, Saint-Ouen, IdF 93400, FR · 2929 Arch St, Philadelphia, PA 19104, US
