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Full-time
postgraduate degree
Posted 1d ago
Apply by Oct 5
~40 hrs/week
Responsibilities
The role involves driving actionable insights by monitoring viewership and inventory across publisher ecosystems to optimize performance. It also requires collaborating with cross-functional teams to influence product roadmaps and develop customized audience signals for advertisers.
Requirements
Candidates must hold an MBA from a premier institute and possess 5-7 years of experience in strategy consulting, media planning, or digital advertising. Strong expertise in ad sales ecosystems and market demand analysis is essential for this position.
Full job description
About the Role
The Supply vertical within JioAds is responsible for developing a complete picture of viewership and supply across Owned and Operated (O&O) apps as well as third-party publishers. This role is critical in ensuring the understanding and availability of audience signals, a key element of the advertiser and agency pitch. The individual will collaborate closely with Publisher, Product, Sales, and Customer Success Management (CSM) teams to analyse market demand and optimize the publisher ecosystem, inventory, and audience signals.
Key Responsibilities
1. Strategy & Performance Optimization
Drive actionable insights by monitoring viewership, inventory, and audience profiles across O&O and third-party publishers.
Project viewership and inventory across all publishers, factoring in O&O team plans and seasonality, to drive consistent performance throughout the year.
2. Partnership & Ecosystem Management
Collaborate extensively with Publisher teams to ensure consistent communication and drive inventory growth and reach.
Develop a comprehensive repository of ad assets, including specifications, tracking capabilities, and platform features across the publisher ecosystem.
3. Product & Demand Integration
Partner with Product and AdTech teams to influence roadmap priorities based on evolving customer and market needs.
Analyse demand-side trends to understand advertiser and category requirements, creating a closed-loop feedback system with the Supply team.
Curate a database of available audience signals and develop customized signals to meet specific advertiser or category demands.
Preferred Education & Experience
MBA from a premier institute.
5-7 years of experience in Strategy Consulting, Go-To-Market (GTM) Strategy, Ad Sales Strategy, Marketing Strategy, Brand Strategy, or Media Planning.
Experience in Digital Advertising, Media, OTT, Technology Platforms, or Advertising Sales ecosystems.
Prior experience in management consulting firms, media strategy teams, advertising platforms, or high-growth digital businesses.
JioStar brings content, sports, and innovation to 800M+ viewers across TV and Streaming every week.
Industry
Entertainment Providers
Company size
5,001-10,000 employees
LinkedIn followers
46,131
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 800 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
JioStar brings content, sports, and innovation to 800M+ viewers across TV and Streaming every week.
Industry
Entertainment Providers
Company size
5,001-10,000 employees
LinkedIn followers
46,131
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 800 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.