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Part-time, Internship
bachelor degree
Posted 52d ago
~40 hrs/week
Responsibilities
The intern will conduct global and local competitor research to design a data-driven CRM blueprint for customer attraction and retention. They will also analyze eCommerce data using SQL and Tableau to derive actionable insights and monitor key performance indicators.
Requirements
Candidates should be final-year students or recent graduates in Marketing, Business Analytics, or Information Systems. Proficiency in SQL, Excel, and a foundational understanding of CRM principles and IT systems design are required.
Full job description
Position Overview:
We are seeking a forward-thinking CRM Strategy & Growth Marketing Intern to help shape our customer engagement architecture. This 6-month, part-time role sits at the intersection of growth marketing, data analytics, and high-level IT systems design. Your primary focus will be analyzing local and global competitor landscapes to help us build a sophisticated, data-driven CRM blueprint. You will assist in designing a strategy that optimizes customer attraction and retention within Australia, while ensuring the underlying strategy and architecture is built to scale seamlessly across global markets
Responsibilities:
Competitor Mapping: Conduct comprehensive global and local market research to map competitor CRM tactics, and lifecycle marketing strategies.
CRM Strategy Formulation: Outline strategic approaches for both the Australian market and international expansion, focusing on best practices for new customer attraction and long-term retention.
Data & Segmentation: Analyze customer data sets to identify actionable audience segments and design personalized, automated lifecycle journeys.
Systems Architecture Alignment: Evaluate and provide a high-level view of modern IT systems and CRM designs to ensure our technical capabilities directly support our strategic marketing ambitions.
Insights & Reporting: Translate data analysis and competitor benchmarks into clear, actionable frameworks for corporate growth.
Extracting, cleaning, and preparing eCommerce data using SQL
Analysing eCommerce and marketing performance data to derive actionable insights
Supporting the design and analysis of A/B testing
Monitoring key KPIs such as CVR, AOV, and LTV, and identifying trends and opportunities
Building dashboards and visualisations using Tableau or Excel
Qualifications, Experience and Competencies:
Educational Background: Current student (final year) or recent graduate in Marketing, Business Analytics, Information Systems, or a related field.
Core Marketing Knowledge: Solid foundational understanding of CRM principles, data-driven personalization, and customer segmentation techniques.
Technical Literacy: A high-level grasp of modern IT systems design and CRM infrastructures connect to support marketing capabilities.
Proficiency in SQL for data extraction and manipulation (e.g. joins, aggregations)
Strong Excel skills (e.g. pivot tables, data analysis) and/or experience with Tableau or similar visualisation tools
Understanding of A/B testing principles and experimentation methodologies (preferred)
Comfortable working with key eCommerce metrics such as conversion rate (CVR), average order value (AOV), and lifetime value (LTV) (preferred)
Basic understanding of digital marketing and customer behaviour analysis is a plus
Analytical Skills: Strong ability to dive into data, recognize trends, and translate metrics into strategic marketing recommendations.
Strategic & Global Mindset: Ability to evaluate local market nuances while thinking critically about global scalability and competitor benchmarking.
Communication: Excellent verbal and written communication skills, with the ability to clearly present strategic concepts to stakeholders.
Changing clothes. Changing conventional wisdom. Change the world.
Industry
Retail
Company size
10,001+ employees
Founded
1984
Headquarters
Tokyo
LinkedIn followers
755,993
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality, and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe, and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.
Offices: UNIQLO CITY TOKYO, 1-6-7 Ariake,Koto-ku, Tokyo, JP · Midtown Tower, Akasaka 9-7-1, Minato-ku, Tokyo, JP · 10717‐1 Sayama, Yamaguchi City, Yamaguchi, JP · 311 Oxford Street, London, England W1C 2HP, GB · 103-113 Regent Street, London, England W1B 4HL, GB