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Full-time
bachelor degree
Health Insurance, Dental Insurance, Vision Insurance, Domestic Partner Benefits, Paid Parental Leave, Paid Time Off
Posted 56d ago
~40 hrs/week
Responsibilities
Lead the strategy and day-to-day management of the digital ecosystem, focusing on website experience, ecommerce journeys, and conversion optimization. Partner with cross-functional teams to improve user engagement and integrate AI into digital workflows.
Requirements
Requires a bachelor's degree and 5+ years of experience in web management, digital product management, or ecommerce. Candidates must be proficient in CMS platforms, UX principles, and web analytics tools.
Full job description
Your Role:
As the Manager, Digital Experience & Optimization, you’ll be responsible for the strategy, optimization, and day-to-day management of CEA CAPA's digital ecosystem, including website experience, ecommerce journeys, content architecture, SEO/GEO/AEO, and conversion optimization.
You will serve as the product owner for CEA CAPA's digital experience, ensuring students, parents, partners, and internal stakeholders can efficiently discover, evaluate, and engage with programs and services. The role partners closely with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing digital experience that drives engagement, applications, and enrollment outcomes. This role is expected to help establish how the organization responsibly adopts AI in its digital practice to help accelerate research, testing, content workflows, and optimization.
What You’ll Do:
Website & Digital Experience
Manage day-to-day ownership of the CEA CAPA website ecosystem
Support migration and consolidation of multiple legacy websites into a unified platform
Define andmaintainsite architecture, navigation, taxonomy, and user journeys
Partner with stakeholders to prioritize enhancements and functionality improvements
Manage website roadmap and backlog
Ecommerce & Conversion Optimization
Own digital application and ecommerce flows
Optimizeconversion pathways across key student journeys
Identifyfriction points and opportunities to improve conversion rates
Support experimentation and A/B testing initiatives
UX/CX Strategy
Develop and maintain UX/CX standards
Conduct usability reviews and customer journey analysis
Use behavioral and performance data to improve digital experiences
Ensure accessibility and user-centered design principles are embeddedand ensures sites meet WCAG guidelines
Content Strategy & Governance
Partner with Brand and Content Strategy teams on content architecture
Maintain content governance standards
Support site-wide content planning and optimization
Ensure consistency across digital properties
SEO / GEO / AEO
Own SEO strategy and execution
Develop GEO and AI-search optimization strategies
Monitor rankings, traffic, visibility, and discoverability
Partner with Growth Marketing on search performance initiatives
Metrics & Reporting
Define digital experience KPIs
Monitor engagement, conversion, and ecommerce performance
Deliver actionable recommendations based on analytics
Salary Range: $100,000-$110,000
What Makes a Great Candidate:
Education & Experience
Bachelor’s degree in Marketing, Digital Media, Business, Communications, Information Systems, or a related field
5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar
Web & Digital Expertise
Experience managing complex website ecosystems, including content strategy, UX, and conversion optimization
Experience with CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar
Strong understanding of UX/CX principles and customer journey design
Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices
Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance
Analytics & Execution
Experience using web analytics tools (Google Analytics, Looker Studio, Tableau, Power BI, or similar)
Proventrack recordmanaging vendors/agencies
Ability to manage multiple priorities and translate businessobjectivesinto effective digital solutions
What Sets You Apart:
Experienceconsolidatingmultiple websites or brands into a unified platform
Familiarity with AI-driven personalization or automation tools
Exposure to Salesforce or broader marketing technology ecosystems
Background in higher education, travel, hospitality, or other consumer-facing industries
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Who We Are:
CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.
Why You’ll Love CEA CAPA:
Wellness & Snacks (In-Office):Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back:12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life:Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your lovedonesmatters.
Fun & Community:We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
We spark growth. We envision a more connected and compassionate world transformed through education abroad.
Industry
International Affairs
Company size
11-50 employees
Founded
1999
Headquarters
Easthampton, Massachusetts
LinkedIn followers
15,763
We spark growth. We envision a more connected and compassionate world transformed through individuals who have traveled, lived, and learned abroad.
We provide U.S. university students with the best value in education abroad, considering affordability, academic relevance, cultural immersion, and support. We are boldly committed to providing the highest quality service to students, their families, and their home institutions as a trusted education partner.
Offices: 3 Ferry St, Studio 2 West, Easthampton, Massachusetts 01027, US
Study AbroadIntern AbroadCustomized Faculty-Lead ProgramsLanguage ProgramsSummer Study AbroadJanuary Study AbroadFall Study Abroadand Spring Study AbroadEducation
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