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Full-time
Posted 40d ago
~40 hrs/week
Responsibilities
Own the end-to-end patient discovery and onboarding experience across web and mobile platforms. Define and execute strategies for user acquisition and reactivation while optimizing existing channels and validating new growth opportunities.
Requirements
Requires 5+ years of product management experience with a proven track record in growth-focused roles and D2C acquisition. Must be an expert in data-driven strategy and comfortable working in a fast-paced, high-ownership environment.
Full job description
About us
Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.
Our mission is to improve people’s health by making it easy to live a healthy lifestyle.
Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.
This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.
About the Role
We’re hiring a Senior Product Manager, Growth to own how patients discover Nourish and begin their nutrition journey. This role is responsible for defining the strategy for user acquisition and reactivation across web and mobile, with a focus on establishing new sustainable growth channels that scale.
This is a high-ownership role for a senior PM who has built and scaled user acquisition systems before and wants to apply that craft to a rapidly growing product at the intersection of consumer product and healthcare.
This role is full-time and open to NYC-based candidates only (expectation to work in-person 3-4 days per week, with some remote flexibility). Our office is in the heart of Flatiron.
Key Responsibilities:
Own the end-to-end experience to help new patients discover and get started with Nourish, across our website and mobile app.
Partner with engineering, design, and marketing to optimize our existing acquisition channels as well as test and validate entirely new ones (e.g. patient communities, external partnerships, app-led acquisition, etc.)
Partner with sales to streamline how patients referred to Nourish by our growing base of health system partners get started with a dietitian.
Own success metrics including signup conversion rate, new channel efficiency, and patient reactivation rate.
We’d love to hear from you if:
You have 5+ years of product management experience, with measurable success in growth-focused roles where you owned new user acquisition and onboarding.
You have built or scaled multi-channel D2C acquisition programs across growth marketing, product-led growth, SEO/AEO, ASO, referrals, and lifecycle.
You are an expert at building a clear strategy out of complex data, whether to evaluate past product performance or identify future opportunities.
You deeply understand your customers, and know when to trust qualitative feedback over data alone.
You know when to take a big swing with limited data vs. optimizing what exists, and can communicate that reasoning effectively.
You thrive in fast-moving, high-ownership environments and identify with Nourish’s values: Work smarter and harder. Do your own stunts. Ship fast.
Nourish is addressing the root cause of the chronic disease crisis through AI-powered, insurance-covered virtual nutrition care. We are tackling one of the most important problems in the world — our broken healthcare system. We are building a digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs.
Offices: New York City, US
Health CareAppsTelehealthNutritionFitnessFood and BeverageHealth InsuranceAssociation
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