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Skills: B2B Sales, Account Management, Education Sales, RFP Management, Strategic Prospecting
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The Account Executive will build the Education vertical from scratch, managing the full sales cycle from outbound prospecting to closing deals with K-12 and higher education institutions. They will collaborate with leadership to define sales motions, maintain CRM hygiene, and act as a feedback loop between the market and the product team.
Candidates must have 8+ years of B2B closing experience with a proven track record in the education sector and familiarity with procurement processes like RFPs. Strong communication skills and the ability to navigate complex, multi-stakeholder environments are essential for this role.
We're looking for the first Account Executive who will help build the Education vertical at Base44 - The AI platform that lets schools and universities build custom software using natural language. You’ll be building the playbook from scratch in a high-growth, post-acquisition environment inside Wix.
This role is ideal for a seasoned seller who knows how to navigate the Education buying process, from budget cycles and RFPs to multi-stakeholder committees, and who thrives in a fast-paced, entrepreneurial environment. You'll play a foundational role in scaling our business, building trusted relationships with district and institutional leaders, and unlocking growth through a consultative, value-driven sales approach. You'll work closely with our founders and Wix leadership to define what success in Education looks like for Base44.
Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts (K-12 districts, higher ed institutions)
Navigate education-specific procurement processes, including RFPs/RFQs, purchasing cooperatives, and budget/fiscal-year cycles
Translate Base44's product vision into real-world conversations that resonate with technical and administrative stakeholders, including Superintendents, CIOs, CTOs, Provosts, and IT Directors
Build early revenue by identifying, engaging, and converting high-potential Education prospects
Shape the foundational sales motion for the Education segment, including messaging, outreach strategy, and account segmentation
Collaborate closely with Product, Marketing, and leadership to align go-to-market efforts specific to Education
Develop and maintain strong relationships with decision-makers across district and institutional leadership
Accurately forecast deals, manage pipeline, and maintain CRM best practices
Act as a feedback loop between the Education market and the product team to influence roadmap and positioning
8+ years of B2B closing experience, with a meaningful portion selling into Education (K-12 and/or Higher Ed)
Proven track record of consistently exceeding quota and closing complex, multi-stakeholder deals
Strong understanding of Education procurement processes, budget cycles, and purchasing vehicles (RFP/RFQ, cooperative contracts, E-Rate familiarity a plus)
Experience with AI, ML, data platforms, or product-led SaaS is a strong plus
Experience with bottom-up sales motions, leveraging Individual Contributors (ICs) to expand adoption within an organization
Strong communication and presentation skills, with an ability to tailor messaging to both technical and non-technical, administrative audiences
Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.
As our first Education-focused Account Executive, you'll play a key role in shaping our go-to-market approach in this segment, working closely with our founders and Wix leadership to bring this transformative technology to schools and institutions across the country.
Approximate base compensation is $115,000 - $130,000/yr. In addition to the base pay this role includes variable compensation earned and company RSUs as part of the compensation package.
Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.
Wix is the comprehensive platform that gives you total creative freedom online.
Get the flexibility to create a site that looks how you want and functions how you need. No coding. No compromises. With endless design capabilities, built-in business solutions and AI agents at every step of your journey, you can confidently design, launch and scale your site on your terms. Trusted by over 280 million, Wix is tailor-made for independent businesses and brands forging their path and owning their future. What will you create?
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Based on 8480 listings with disclosed salaries, most technology jobs in New York, NY pay between $100k–$235k per year. Individual offers vary with seniority, company size, and specialization.
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