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Jobs at Create Wellness (Now Hiring) — 2 open

Create Wellness logoCreate Wellness

Performance Creative Strategist

New York, New York, United States · Hybrid

Mid level$25M raised

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions. This role is for someone w…

Skills: Creative strategy, Performance marketing, UGC pipelines, Data analysis, Meta ads

Create Wellness logoCreate Wellness

Director, Ecommerce & CRO

New York, New York, United States · Hybrid

Senior$25M raised

We’re hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging b…

Skills: Ecommerce strategy, Conversion rate optimization, Shopify, DTC growth, A/B testing

Create Wellness logo

Performance Creative Strategist

Create Wellness

New York, New York, United States • Hybrid

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Mid levelHybrid · 4 days in office

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  • Full-time
  • Competitive compensation, Equity, Health insurance, Dental insurance, Vision insurance, 401k
  • Posted 6h ago
  • ~40 hrs/week

Responsibilities

The Performance Creative Strategist will own the creative testing roadmap across paid social platforms and manage the production of high-performing UGC content. They will act as the connective tissue between growth and brand teams to ensure creative assets are data-driven and optimized for performance.

Requirements

Candidates must have 2–4 years of experience in performance creative or paid social, ideally within a DTC brand or agency environment. Strong analytical skills and the ability to translate performance data into actionable creative briefs are essential for this role.

Full job description

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

  • Has a strong creative eye and a performance mindset
  • Obsesses over what makes content stop the scroll and convert
  • Knows how to translate data into a creative brief
  • Experience building diverse UGC pipelines
  • Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

What You’ll DoCreative Strategy & Testing
  • Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
  • Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
  • Translate performance data into actionable creative briefs for internal teams and creators
  • Identify winning patterns and build frameworks for scaling proven concepts
  • Stay ahead of platform trends, ad formats, and creative benchmarks
Creator & UGC Content
  • Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
  • Review creator deliverables through a performance lens before they go live
  • Build and maintain a library of winning creative frameworks by creator type, platform, and audience
  • Partner with the Growth Manager to analyze creator performance and identify what scales
Cross-Functional Creative Operations
  • Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
  • Work with creative studio to manage production timelines and ensure assets are ready to test
  • Work with video editors and designers to iterate quickly on top performers
  • Maintain a living creative learnings doc that informs future strategy
Analytics & Insights
  • Analyze creative performance at the hook, format, and narrative level
  • Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
  • Build and maintain a creative scorecard to track performance across active tests
  • Present findings and recommendations in clear, actionable formats
What You Bring
  • 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
  • Demonstrated ability to write and brief high-performing ad creative
  • Strong analytical instincts — you can read a creative report and know what to do next
  • Experience working with UGC creators and/or influencer-led content
  • Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
  • Strong written communication — briefs, copy, and internal decks that are clear and sharp
What We’re Looking For
  • You think about creative as a performance lever, not just aesthetics
  • You can move from insight to brief to live asset quickly
  • You’re as comfortable in a spreadsheet as you are in a creative doc
  • You have strong opinions about what makes content work — and you back them with data
  • You’re a clear communicator and a strong cross-functional partner
  • You care about building systems, not just shipping one-off assets
Nice to Have
  • Experience at a health, wellness, or supplement brand
  • Comfort writing short-form ad copy in addition to briefing it
  • Exposure to CTV or YouTube performance creative
  • Strong comfort using AI tools to accelerate creative iteration and research
  • Experience with creator whitelisting and paid amplification workflows
  • Competitive compensation including salary and equity
  • Fully-paid health, dental, 401K, and vision insurance
  • Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.

Related keywords

Performance CreativeCreative StrategyPaid SocialDTCUGCMetaTikTokCTVYouTubeGrowth MarketingCreative BriefsData AnalysisCreative TestingInfluencer MarketingWhitelistingAI Tools

About Create Wellness

LinkedInVisit site

Creatine for everybody, everyday.

Industry
Health, Wellness & Fitness
Company size
11-50 employees
Founded
2022
Headquarters
New York, New York
LinkedIn followers
10,652
Total funding
$25M

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old. What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space. Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Offices: New York, New York 10038, US

Consumer GoodsE-CommerceSporting GoodsFitnessDietary SupplementsFood and Beverage
View all jobs at Create Wellness

About Create Wellness

LinkedInVisit site

Creatine for everybody, everyday.

Industry
Health, Wellness & Fitness
Company size
11-50 employees
Founded
2022
Headquarters
New York, New York
LinkedIn followers
10,652
Total funding
$25M

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old. What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space. Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Offices: New York, New York 10038, US

Consumer GoodsE-CommerceSporting GoodsFitnessDietary SupplementsFood and Beverage
View all jobs at Create Wellness

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