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London, England, United Kingdom · On-site
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Build and lead the Sales Development function from the ground up, including architecting strategy and hiring a new team. Oversee a hybrid outbound model balancing Enterprise ABM and Mid-Market strategies while leveraging AI tools to optimize outreach.
Requires significant B2B SaaS SDR experience in a leadership role and a proven track record of mentoring early-career hires. Must be tech-savvy with CRM tools and AI automation, possessing a builder mindset to create processes from scratch.
📍 London (E1) or Sheffield City Centre or Lincoln City Centre | Hybrid - 3 days in the office, 2 days from home
We'll build the full SDR team around the successful hire, so the location is genuinely flexible between our three office hubs.
Goodlord's mission is to become the gold standard platform for renting and we're looking for an SDR Lead to build our Sales Development function from the ground up.
Reporting directly to the Head of Sales, this is a true 'blank canvas' role with no pre-existing playbook. You will architect the strategy, source the tools, and hire a brand-new early careers team who will be the future of commercial talent at Goodlord!
Build the SDR function from the ground up, creating the strategy, playbook, processes and team rather than inheriting someone else's.
Experiment with tooling, automation and AI to help the team work smarter, generate better conversations and create more pipeline.
Balance both Enterprise and Mid-Market outbound motions, helping us figure out what great looks like across different customer segments.
Play a key role in shaping one of Goodlord's most important growth functions, with the freedom to test ideas, move quickly and make a genuine impact.
The most important part of this role is coaching, mentorship and leadership. We need a leader who genuinely loves nurturing raw talent e.g. graduates, school & college and transforming them into high-performing commercial professionals.
Essential Early-Careers Coaching: A proven track record of managing, mentoring, and developing inexperienced hires, building their confidence and core commercial skills.
B2B SaaS SDR Experience: Significant experience within a B2B SaaS sales development environment, including time spent as a Team Lead, Senior SDR, or Player-Coach.
A Builder Mindset: Comfortable with ambiguity and highly motivated to create order, strategies, and playbooks where none exist.
Tech-Savvy Outlook: Deep familiarity with tools like Salesforce/HubSpot and Outreach/Salesloft, paired with a genuine enthusiasm for AI sales automation
Note: Whilst you won't carry an individual quota, this isn't a role for someone who wants to manage from the sidelines. We need a leader who is happy to demonstrate what good looks like and help a brand-new team develop into high-performing SDRs.
Prior experience navigating the fast-paced environment of a rapidly evolving scale-up.
An awareness or understanding of the PropTech sector.
Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).
Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics
If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!
A full job spec is available on request.
Goodlord wants applicants from all backgrounds and walks of life. We are an equal opportunity employer committed to creating an inclusive environment where people can do their best work. If there is anything you need to participate fully in the interview process, we’d love to hear about that - please just include it in your application. Come and join us!
** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.
No agencies please - we have tried and trusted partners we would turn to should we require support.
Goodlord’s end-to-end lettings software improves the renting experience of 3,500+ letting agencies and their customers.
WHO ARE WE? Goodlord is a cloud-based platform trusted by over 3500 agencies across the UK. WHAT DO WE DO? We make renting easy through automated digital transactions, cutting agency time and spend by 50-75%. This enables agencies to focus on growing their business and providing a better service. HOW WE DO IT? Goodlord creates a bespoke one-stop-shop by providing access to a dynamic suite of specialised services, including insurance, e-signing, referencing, e-payments, and more. WHO WE WORK WITH? Ambitious, dynamic agencies who aspire to offer a better, fairer service to landlords and tenants. www.goodlord.com [email protected]
Offices: London, England E1 1EE, GB
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