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Skills: Strategic Thinking, Storytelling, Technical Translation, Market Analysis, Executive Communication
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Austin, Texas, United States · On-site
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Austin, Texas, United States · On-site
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Austin, Texas, United States · Hybrid
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Austin, Texas, United States · Hybrid
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Define and evolve the company's thought leadership narratives in priority growth markets to influence customers and industry bodies. Translate complex technical concepts into compelling business stories and executive-level messaging across various channels.
Requires 10-15+ years of experience in strategy, consulting, or product marketing with a deep understanding of technology markets like telecom or AI. Must possess exceptional storytelling and communication skills to influence senior stakeholders and translate technical depth into market narratives.
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Keysight is seeking a strategic Thought Leader to help shape the company’s point of view in priority growth markets and translate complex technologies into clear, compelling narratives.
This role will partner across marketing, business groups, and sales, to define Keysight’s leadership position, and turn technical depth into market-facing stories that influence customers, partners, media, analysts, and industry bodies.
The ideal candidate is a strategic thinker, strong storyteller, and credible technology translator who can connect market demand, customer needs, and Keysight innovation into narratives that advances the company’s market leadership.
Key Responsibilities
Define and evolve Keysight’s thought leadership narrative in priority industries and technology markets.
Identify emerging trends, customer challenges, and growth opportunities where Keysight should lead.
Translate complex technical concepts into clear business, market, and executive-level messaging.
Build industry narratives, keynote storylines, articles, white papers, webinars, and event themes.
Partner with product, sales, business groups, PR, social, creative, and regional teams to activate thought leadership across channels.
Develop market-backed stories that connect Keysight capabilities to business outcomes.
Influence senior stakeholders and align cross-functional teams around a clear market leadership agenda.
Bring an innovation mindset and challenge conventional thinking to create stronger market narratives.
10–15+ years of experience in strategy, business leadership, consulting, market development, product marketing, or a related field.
Strong understanding of technology markets such as telecom, wireless communications, networks, electronic measurement, software, AI, cloud, aerospace defense, energy, or related areas.
Proven ability to translate complex technical topics into clear business and market stories.
Demonstrated experience developing thought leadership through publications, speaking, industry engagement, executive content, or market-facing programs.
Strong customer and market insight with the ability to identify emerging trends and growth opportunities.
Excellent communication, storytelling, writing, and presentation skills.
Proven ability to influence senior stakeholders, executive teams, customers, partners, and industry bodies.
Strong cross-functional leadership skills with the ability to build credibility across technical and commercial teams.
Preferred Qualifications
Experience in B2B technology, test and measurement, telecom, aerospace and defense, AI infrastructure, semiconductor, energy, or enterprise technology markets.
Experience supporting executive visibility, customer proof programs, industry events, analyst/media narratives, or integrated market leadership campaigns.
Ability to operate at both strategic and executional levels — shaping the narrative while driving content and activation.
Strong business acumen and ability to connect market shifts to customer priorities, competitive positioning, and growth opportunities.
#LI-MO1
The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight's Variable Pay Bonus Program
US Employees may be eligible for the following benefits:
Careers Privacy Statement Keysight is an Equal Opportunity Employer.
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Accelerate Innovation to Connect and Secure the World
Keysight empowers innovators to explore, design, and bring world-changing technologies to life. As the industry’s premier global innovation partner, Keysight’s software-centric solutions serve engineers across the design and development environment, enabling them to deliver tomorrow’s breakthroughs at speed and with reduced risk. Keysight leverages its strength as the world’s leading test and measurement provider and today enables innovators to push the boundaries of engineering by quickly solving design, emulation, and test challenges to help create the best product experiences. Whether you're looking to improve your design and development process, optimize and secure your network, or harness AI and digital twins to get a head start on technologies like 6G, AV and EV, IoT, or quantum computing — Keysight accelerates innovation across the workflow with intelligent insights built on the most accurate measurements. Our fusion of technology knowledge, measurement science expertise, and tailored solutions helps you forge ahead with confidence in our connected and dynamic world. Keysight Technologies (NYSE: KEYS) is an S&P 500 technology company, headquartered in Santa Rosa, California, with offices and manufacturing worldwide. Keysight owns 2,000+ patents and our ~15,000 employees work with nearly 32,000 customers worldwide to start technology revolutions. Keysight customers span the communications, industrial automation, aerospace and defense, automotive, energy, semiconductor, and general electronics markets. Join us! To accelerate innovation to connect and secure the world, innovators start here, with Keysight.
Offices: 1400 Fountaingrove Pkwy, Santa Rosa, California 95403, US · Tutkijantie 6, Oulu, Northern Finland 90590, FI · Lebuhraya Bayan Lepas, Gelugor, Pulau Pinang 11900, MY · Wingepark 51, Rotselaar, Flemish Region 3110, BE · Moll de Barcelona, 1, Barcelona, Catalonia 08039, ES
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