#EnterTheGame Activate: What We Do Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgetta…
Registered Massage Therapist - PATH Brookfield Place
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Entry level
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MLSE (Maple Leaf Sports & Entertainment Partnership)
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Brand Momentum
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$65k–$75k/yr
Full-time
bachelor degree
Competitive salary, 401(k), Medical insurance, Dental insurance, Vision insurance, Basic life insurance
Posted 35d ago
~40 hrs/week
Remote in Canada, United States
Responsibilities
The CRM Specialist will build and execute Activate's CRM and lifecycle marketing program to drive booking growth across corporate stores. This includes designing acquisition and retention journeys, managing audience segmentation in Braze, and conducting A/B tests to optimize campaign performance.
Requirements
Candidates need 3+ years of experience in CRM or growth marketing and hands-on experience with marketing automation platforms, preferably Braze. A bachelor's degree in Marketing, Business, or Communications is considered an asset.
Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgettable experience. We believe play should move people - physically and socially. Behind every room, you’ll need your reflexes, wits, and a team to beat the challenges - it’s easy to start, hard to beat.
The CRM Specialist works under the direction of the Director, Growth & Revenue Marketing (AGS) and will build and execute Activate’s CRM and lifecycle marketing program across corporate stores.
This role is accountable for converting customer data, campaign testing, and lifecycle strategy into measurable booking growth. The CRM Specialist will design and launch acquisition, retention, rebooking, and win-back journeys; manage audience segmentation in Braze; develop structured A/B tests; report on campaign performance; and provide recommendations to scale, revise, or pause campaigns based on results.
This job posting is for an existing vacancy. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.
Responsibilities/Accountabilities
Building the CRM Program
Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including campaign types, target audiences, timing, and reporting requirements
Create acquisition, retention, rebooking, and win-back campaigns with defined objectives, audience criteria, messaging, launch timing, and success measures
Build and maintain audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform
Track CRM campaign impact on bookings, rebookings, customer engagement, and store-level performance using agreed reporting measures
Document repeatable CRM processes, campaign briefs, testing procedures, and reporting templates to support consistent execution as the program scales
Campaign Execution & Testing
Build, launch, monitor, and optimize CRM campaigns across available channels, including email, SMS, push notifications, and other lifecycle touchpoints
Develop A/B testing plans that include the hypothesis, test audience, control group, variable being tested, measurement period, and success criteria
Prepare campaign performance summaries that identify results, insights, risks, and recommended next actions for each campaign or test
Partner with Growth & Revenue Marketing to translate commercial priorities, seasonal campaigns, promotions, and store needs into CRM campaign plans
Use AI tools to support campaign briefing, copy development, segmentation review, performance analysis, reporting, and workflow documentation
Qualifications
3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation
Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset
Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes
Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations
Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment
Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals
Experience using AI tools to support copy development, segmentation, reporting, analysis, or workflow efficiency
Strong written communication, organization, prioritization, and cross-functional coordination skills
Bachelor’s degree in Marketing, Business, Communications, or a related field is considered an asset
Perks That Power Our People
Competitive salary
RRSP and benefits (medical, dental, vision, and basic life insurance)
Employee assistance program (EAP)
Paid time off
Ongoing learning and training with a focus on technology and innovation
Free game play and employee discounts
Fun and dynamic work environment
Casual and comfortable dress code
Successful completion of a criminal record check is a condition of employment for this position.
Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact[email protected]which is an email monitored for this purpose.
We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.
Creating next-level entertainment around the world.
Industry
Entertainment Providers
Company size
201-500 employees
Founded
2019
Headquarters
Winnipeg, Manitoba
LinkedIn followers
6,402
Total funding
$53M
Taking entertainment into the future by fusing technology and physical activity together to create live-action gaming experiences.
Offices: 3338 Portage Ave, Winnipeg, Manitoba R3K 0W8, CA · 25 Peel Centre Drive Unit 1 Brampton, ON L6T 3R5, Brampton, Ontario L6T 3R5, CA · 2030 Appleby Line, Burlington, Ontario L7L 6M6, CA · Unit 146-1322 Macleod Trail SE Canyon Meadows Centre Calgary, Calgary , Alberta T2J 7C6, CA · 1949 98 St NW, Edmonton, Alberta T6N 1L5, CA
Media and EntertainmentDigital EntertainmentGaming
How many Sports & Recreation jobs are open in Toronto, Canada right now?
There are currently 370 open sports & recreation positions in Toronto, Canada listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Sports & Recreation roles in Toronto, Canada?
Companies currently hiring include MLSE (Maple Leaf Sports & Entertainment Partnership), Equinox, GoodLife Fitness, BGC St. Alban's Club, Toronto, RETAILORS, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Sports & Recreation jobs in Toronto, Canada?
Yes — 52 of the 370 open sports & recreation positions offer remote or hybrid work (14 remote, 38 hybrid).
How do I apply for Sports & Recreation jobs in Toronto, Canada?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.