Field Marketing Manager - Nashville TN or Austin TX
Nashville, Tennessee, United States · Remote OK
Senior
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Full-time
bachelor degree
Posted 7d ago
~40 hrs/week
Remote in United States
Responsibilities
Develop and execute high-impact regional marketing programs and events to drive pipeline growth for the Central Enterprise Sales team. Act as the primary marketing partner to sales leadership to align campaigns with territory priorities and account strategies.
Requirements
Requires 5+ years of B2B SaaS field marketing experience and a bachelor's degree in Marketing or a related field. Must be proficient in marketing tools like Salesforce and Marketo, with a willingness to travel up to 30%.
Full job description
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
We’re looking for a results-oriented Field Marketing Manager to develop and execute high-impact marketing programs and events for our Central Enterprise Sales team. Based in Nashville and reporting to the Director, Field Marketing, this individual contributor role will serve as the primary marketing point of contact for the region and help bring more dedicated 1:1 field marketing support to a new Enterprise territory.
You’ll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns and programs that drive pipeline growth, accelerate opportunities, and strengthen engagement in priority accounts. This role is a blend of strategic planning, campaign execution, and performance analysis, requiring someone with a strong understanding of B2B field marketing, account-based marketing, and sales alignment.
What You’ll Do
1. Design and Execute Regional Marketing Strategies
Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences.
Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities.
Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution.
2. Act as the Primary Marketing Partner to Sales
Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs.
Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities.
Communicate program objectives, gain buy-in, and help drive participation before and after each activation.
3. Drive Demand Generation and Account-Based Engagement
Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts.
Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities.
Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes.
4. Collaborate Across Marketing and GTM Teams
Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives.
Help localize messaging, activate content, and align campaign execution across the region.
Maintain strong communication across teams to keep programs on track and aligned to business goals.
5. Analyze and Report on Performance
Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI.
Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives.
Apply learnings from prior programs to improve targeting, execution, and follow-up over time.
6. Manage Budget, Vendors, and Execution Details
Oversee program budgets, ensuring efficient allocation and strong return on investment.
Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up.
Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.
What We’re Looking For
5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
Proven ability to design and execute successful demand generation campaigns and field programs.
Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment.
Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders.
Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana.
Strong organizational skills and the ability to manage multiple priorities with a high standard of execution.
Bachelor’s degree in Marketing or a related field.
Willingness to travel up to 30%.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
We are Motive, a full service marketing agency designed to do things differently.
Industry
Advertising Services
Company size
11-50 employees
Founded
2019
Headquarters
Surrey, Woking
LinkedIn followers
1,299
At Motive, we deliver impactful solutions that resonate. Founded in early 2019 by a team passionate about marketing, we thrive on collaborating with diverse clients and tackling a variety of fascinating projects. Our concierge model strips away the bulk of a traditional agency, making us both nimble and cost-effective.
Our expert team of marketing, digital, and creative professionals excels in both digital and print realms. We tailor our services to fit your needs—whether you require a comprehensive brand and design transformation, engaging copy, an elegant brochure, or a detailed website audit and refresh. Our expertise allows us to scale our services to meet your demands, ensuring we adapt seamlessly to your project’s scope.
We take pride in the strong relationships we’ve built with our clients, consistently surpassing their expectations with memorable, creative, and intelligent strategies, fully engaging with each unique challenge they present.
How many Sales jobs are open in Nashville, TN right now?
There are currently 2,003 open sales positions in Nashville, TN listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Sales roles in Nashville, TN?
Companies currently hiring include Symmetry Financial Group, Sun Tan City, The Buckle, Inc., SEPHORA, Lowe's Companies, Inc., among others. Browse the listings above to see every active employer.
Are there remote or hybrid Sales jobs in Nashville, TN?
Yes — 498 of the 2003 open sales positions offer remote or hybrid work (300 remote, 198 hybrid).
How do I apply for Sales jobs in Nashville, TN?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.