Sales Jobs in Gurugram, India (Now Hiring) — 244 open — Page 12

Job Overview

Role 
The Marketing Automation & Salesforce Specialist will be the technical lead for Osttra’s lead generation and nurturing engine. This role is responsible for the end-to-end management of Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce, ensuring that our marketing processes are automated, our data is clean, and our reporting is actionable.

Key Responsibilities. Pardot Administration & Automation

• Process Architecture: Build and optimize complex Engagement Studio programs (drip campaigns) for long-term lead nurturing.
• Campaign Execution: Manage the full lifecycle of "Single Send" campaigns, including list segmentation, A/B testing, and deployment.
• Technical Builds: Develop and maintain responsive email templates, landing pages, and web forms, ensuring high deliverability and brand consistency.
• Automation Logic: Set up and audit automation rules, completion actions, and dynamic content to personalize the prospect journey.

2. Salesforce Integration & Data Management

• Sync Oversight: Manage the Pardot-Salesforce connector to ensure seamless data flow between Marketing and Sales.
• Lead Management: Maintain lead scoring and grading models to prioritize high-value prospects for the Sales team.
• Data Hygiene: Act as the gatekeeper for database health; performing regular audits, managing opt-outs (GDPR/CCPA compliance), and resolving sync errors.

3. Reporting & Insights

• Performance Dashboards: Build and maintain Salesforce reports and dashboards to track campaign ROI, MQL-to-SQL conversion rates, and funnel velocity.
• Lifecycle Analytics: Utilize B2B Marketing Analytics to provide stakeholders with insights into which channels are driving revenue.
• Feedback Loops: Regularly present performance data to the marketing team to guide future strategy and spend.

Required Skills & QualificationsTechnical Expertise

• Platform Mastery: 5+ years of hands-on experience with Pardot and Salesforce CRM.
• Web Basics: Proficiency in HTML/CSS for email troubleshooting (specifically navigating Outlook rendering issues).
• Data Logic: Strong understanding of Salesforce objects, custom fields, and how they map to marketing automation tools.
• Analytics: Expert-level skills in Salesforce reporting and Excel/Google Sheets for data manipulation.

Professional Experience

• B2B Background: Experience in Fintech or complex B2B SaaS environments is highly preferred.
• Compliance Knowledge: Solid understanding of global data privacy laws (GDPR, CAN-SPAM).
• Certifications: Salesforce Certified Pardot Specialist or Administrator is a significant plus.

Core Competencies

• Analytical Thinking: The ability to turn complex data sets into simple, actionable executive summaries.
• Precision: Extreme attention to detail—ensuring every link works and every automation trigger is tested before going live.
• Collaboration: A proactive communicator who can bridge the gap between technical operations and creative marketing strategy.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. OSTTRA has perks for your partners and little ones, too, with some
• best-in class benefits for families.

 

About OSTTRA

Launched in 2021, OSTTRA unites four businesses that have been at the heart of post-trade evolution and innovation for over 20 years: MarkitServ, Traiana, TriOptima and Reset.

With an outstanding track record of developing and supporting critical market infrastructure, our combined network connects thousands of market participants to streamline end to end workflows – from trade capture at the point of execution, through portfolio optimisation, to clearing and settlement.

Joining the OSTTRA team is a unique opportunity to help build a bold new business with an outstanding heritage in financial technology, playing a central role in supporting global financial markets.   Learn more at www.osttra.com.