Company Description The Senior Director, Route to Market is responsible for developing and executing the distribution strategy that supports Red Bull's vision of building the best distribution network in North America. T…
Skills: Distribution Strategy, Route-to-Market, Direct Store Delivery, Strategic Planning, Leadership
Empire Distributors, Inc.
Sales Representative - Summit/Grand County
Denver, Colorado, United States · On-site
$45k–$55k/yr
Entry level
Empire Distributors Inc, A Leading Beverage Distributor is now hiring a Sales Representative. Our company offers excellent benefits, competitive wages and the potential for growth opportunities. Essential Duties and Resp…
Skills: Sales, Customer service, Account management, Lead generation, Product promotion
Company Description The Senior Director, Route to Market is responsible for developing and executing the distribution strategy that supports Red Bull's vision of building the best distribution network in North America. T…
Skills: Route to Market Strategy, Distribution Strategy, Direct Store Delivery, Strategic Planning, Leadership
Company Description This is a training role that is made to prepare the Sales Trainee for the Account Sales Manager role. The role primarily is to support sales initiatives and provide route coverage for the ASM during v…
Seasonal Sales Associate (Part-Time) - Cherry Creek Mall
Denver, Colorado, United States · On-site
Entry level
WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives an…
Company Description Aspen Hospitality, a division of Aspen One, develops, owns, and operates a growing portfolio of luxury and upper-scale hotels, private clubs, and branded residential properties under The Nell and Lime…
Company Description At Mountain States Toyota, part of the Sonic Automotive family, you’ll discover the tools, support, and opportunities needed to build and advance your career. With over 100 dealerships nationwide, Son…
Skills: Accounts Payable, Accounts Receivable, Accounting, Reconciliation, Data entry
About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we con…
PLEASE NOTE: This position is located in Denver, CO or Seattle, WA and will require attendance at our office Tuesday–Thursday. Employees will work remotely Monday and Friday. Candidates must be legally authorized to work…
Skills: Sales, B2B sales, Lead generation, Consultative selling, Outbound calling
Job ID: 290955 Store Name/Number: CO-Cherry Creek (0602) Address: 3000 E First Ave, Denver, CO 80206, United States (US) Hourly/Salaried: Hourly (Non-Exempt) Full Time/Part Time: Part Time Position Type: Regular Your rol…
Skills: Customer Service, Product Recommendations, Beauty Consultations, Sales, Interpersonal Communication
Who We Are This position is with Seneca Companies, an OWL Services Affiliated Company. OWL Services is the premier sales, installation, program management and service provider to retail, commercial, fleet, aviation and m…
Skills: Lead generation, Inside sales, Cold calling, Market research, CRM
We are a 100% Employee-owned company in business for over 50 years with products in over 70 countries. Cemen Tech believes that people, businesses, and communities around the world should have the infrastructure to acces…
Skills: Sales strategy, Business development, Negotiation, Problem analysis, Problem-solving
GNC - General Nutrition Centers
Sales Associate - PT
Denver, Colorado, United States · On-site
Entry level
About GNC Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, consta…
Our Story: At thinkcell, we’re on a mission to revolutionize the way professionals work—making presentation creation smarter, faster, and more efficient. Since our founding in 2002 in Berlin, we've been crafting powerful…
Skills: SaaS sales, Account management, Sales cycle management, Lead generation, Value positioning
Our Story: At thinkcell, we’re on a mission to revolutionize the way professionals work—making presentation creation smarter, faster, and more efficient. Since our founding in 2002 in Berlin, we've been crafting powerful…
Offering trendy fashion accessories at great prices – that's our vision. It's a vision we've been implementing successfully since 1990. With our strong brands SIX, I AM, TOSH and several white and private labels, we're r…
Skills: Merchandising, Visual merchandising, Training, Mentoring, Relationship building
About usOur founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our incl…
About usOur founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our incl…
What You Need To Know Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to…
Skills: Sales growth, Account management, Product rotation, Merchandising, Relationship building
Position:Field Sales Representative Job Description: What You Will Be Doing: ● Define critical markets and new customers in the assigned sales territory, plan strategy and develop all key relationships to ensure strong f…
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$140k–$210k/yr
Full-time
bachelor degree, postgraduate degree
Comprehensive Medical, Dental, Vision Plans, 401k Match, Family Leave, Paid Time Off
Posted 15d ago
~40 hrs/week
Responsibilities
The Senior Director is responsible for developing and executing distribution strategies to optimize the Direct Store Delivery model and strengthen market coverage. They lead a high-performing team to drive performance, manage distributor partner relationships, and implement data-driven solutions to support long-term growth.
Requirements
Candidates must have at least 10 years of experience leading Route-to-Market structures within the CPG industry, including 6-8 years in a leadership capacity. A bachelor's degree is required, with a master's degree preferred, alongside strong analytical and strategic leadership skills.
Full job description
Company Description
The Senior Director, Route to Market is responsible for developing and executing the distribution strategy that supports Red Bull's vision of building the best distribution network in North America. This role drives route-to-market initiatives that strengthen market coverage, enhance distributor partner capabilities, and optimize the Direct Store Delivery (DSD) model to deliver exceptional execution across all off-premise channels.
Leading a high-performing team of Route Engineers, the Senior Director uses data-driven insights to identify opportunities, solve complex business challenges, and design scalable solutions that support long-term growth. Working closely with cross-functional leaders, this role ensures distribution strategies align with business objectives, customer needs, and evolving market dynamics.
Beyond network optimization, the Senior Director plays a key role in advancing a more customer-centric distribution model, helping Red Bull deliver outstanding service, execution, and partnership across its network. Success in this role requires strategic thinking, strong leadership, and the ability to turn insights into action that drives measurable business impact.
Job Description
ROUTE TO MARKET & DISTRIBUTION STRATEGY
Develop long-term RTM strategies aligned with RBDC priorities and RBDC strategic vision.
Lead RBDC efforts to expand the breadth and depth of distribution through RTM expansion.
Manage and lead RBDC RTM strategies, driving continuous improvement to support business objectives.
Refine, lead, and support the distribution organization’s vision through transformational plans.
Evaluate RTM performance, identify gaps in DP capabilities, and build solutions for future development.
SERVICE STRATEGY
Own RBDC’s DSD service model, including delivery, selling, merchandising, and value-added activities.
Develop service-to-standard reporting infrastructure that drives insights to action for regional distribution management teams.
Build plans for future service-reporting enhancements that capture all elements of the service model.
Lead long-term service strategy development aligned with business objectives.
STRATEGIC BUSINESS PLANNING
Lead the annual distribution planning process, including scheduling, plan preparation, KPIs, initiatives, and consolidation of an aligned and consistent Business Unit approach.
Develop distribution initiatives that drive performance across off-premise channels.
Enable process automation where applicable to reduce manual administrative tasks.
Collaborate cross-functionally to streamline planning with functional departments and Business Units.
DP MANAGEMENT, PROCESSES & ROUTINES
Develop optimal field-force structures, routines, tools, and implementation plans for DP partner management.
Identify distribution-management and DP training opportunities in partnership with Sales Training & Development.
Lead development of DP management processes and routines for RBDC.
Build a culture of plan achievement through effective evaluation of DP performance against KPIs.
Continuously evaluate and upgrade teams as needed to meet increased execution requirements.
Oversee interactions between the Manager of DP Process and Business Units, ensuring best practices aligned with the vision are recognized and integrated into recommendations.
Drive DP Management Organization buy-in, adoption, and use of processes, tools, and templates.
DP EXCELLENCE
Build plans that motivate, engage, and reward RBDC’s distribution network for execution excellence.
Create national distribution initiatives that align with RBDC’s strategic priorities.
Collaborate with Field Support to build sales tools that improve distributor selling capabilities and enable Red Bull to look like number one at retail.
Partner with Business Intelligence to build reports that measure execution and enable field insights to action.
Review leading performance indicators to identify future opportunities.
LEADERSHIP, COACHING & DEVELOPMENT
Coach, educate, and motivate direct reports to increase productivity.
Lead the team in developing thought-leading initiatives and insights that influence national strategy.
Build strong working relationships with field distribution management teams and HQ functional teams.
Build a culture of engagement, influence, and alignment.
Qualifications
Minimum 10+ years of experience leading an RTM structure within the CPG industry, including 6–8 years of leading a high-performing team.
Bachelor’s degree from an accredited college or university, or equivalent work experience; master’s degree from an accredited college or university preferred.
Excellent negotiator and influencer.
Demonstrated skills as a change agent, leader, and coach.
Strategic thinker who is passionate about achieving long-term success through a hands-on, solutions-oriented approach.
Understanding of statistical methodologies, including linear regression, logistic regression, and related approaches, to build a strategy from data through execution.
Strong communication skills; highly organized and able to manage timelines and objectives effectively.
Ability to rapidly assess and concisely summarize current situations and process flows involving markets, competition, distributor practices, and technology trends.
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $140,000 - 210,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
Travel: 30-40
Benefits Eligible: Yes
Organization: Red Bull Distribution Company
Job type: Permanent
Related keywords
Route-to-MarketDistribution StrategyDirect Store DeliveryCPGDSDBusiness IntelligenceKPIsLinear RegressionLogistic RegressionStrategic PlanningField Force ManagementProcess OptimizationChange AgentOff-premise ChannelsDistributor ManagementData Analysis
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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