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The role focuses on uncovering consumer and shopper trends to develop insight-led strategies that drive growth for the company and retail partners. It involves translating complex performance data into actionable recommendations and creating category selling decks to improve sales and profitability.
Candidates must have a bachelor's degree in business or marketing and progressive CPG experience in strategic consumer insights. Proficiency in syndicated tools like Nielsen or Circana and data visualization tools like Power BI is required.
The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the company and retail partners. This role is a key leader supporting category and channel strategies, bringing forward compelling, insight-rich stories that influence decisions, inspire retailers, and deliver value to our consumers. This position is a customer and company leadership-facing insights partner, translating consumer, shopper, customer, and commercial performance data into clear, actionable recommendations.
Day to Day Role
Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight
Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends
Translate trends into forward‑looking positive outcomes for brand strategy and innovation
Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor
Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions
Support learning and development, leverage of data, insights and tools within the BU and sales organization
Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance
Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability
Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space
Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth
Support customer planning, joint business plans, and customer line reviews as needed
Support revenue growth management initiatives including pricing architecture and mix optimization
Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends
Leverage expert-level shelving knowledge to deliver best‑in‑class category shelving recommendations that enhance the shopper experience in store
Core Skills and Qualifications
The ideal candidate must possess the following
Bachelor's degree with an emphasis in business administration, marketing, or related field of study
Progressive sales experience in the CPG industry with demonstrated experience in strategic insights/consumer insights roles with demonstrated results
Demonstrated experience connecting disparate data points, synthesizing complex information into clear narratives, and delivering compelling, strategic storytelling that influenced executive-level decisions
Experience and application of syndicated and panel tools (e.g., Nielsen, Circana, Numerator, Mintel, Kantar) and retailer/shopper data partners (e.g., 84.51°, dunnhumby)
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Power BI, and TPM tools
Proven ability to cultivate, build and leverage relationships with both customers and internal decision-makers to accelerate business growth and build strategic, long-term partnerships
Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams
Demonstrated experience effectively presenting to an audience
Advanced judgement and decision-making skills
Highly organized with the ability to balance multiple projects simultaneously
#LI-AD2
Overview: Dart makes everyday products that give people the freedom to enjoy the food & drinks they love, wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup, Dart products have been keeping people on the go and having fun for 65 years. We’re a family-owned, family-focused company of 12,000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason, MI, with 30 locations in three countries, we’re proud of our ability to innovate, manufacture and lead the way with each new generation of quality products.
Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.
Dart Container is a drug-free workplace. Candidates are subject to a drug test (excluding THC*/marijuana/cannabis) and background check at the time of offer.
*THC testing ONLY when such testing is required by law.
Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
https://www.dartcontainer.com/eeoaa/
If you have a disability and need an accommodation to access this website or for the application process, you should call Dart at (800) 545-3278 Ext 3370 or email us at [email protected]. Relay calls can be made by dialing 711 or the relay number for your state.
If you experience difficulty applying online, you may call (800) 545-3278 Ext 3390 or email us at [email protected] for assistance.
We give people the freedom to enjoy their food and drinks on the go.
Dart makes everyday products that give people the freedom to enjoy the food and drinks they love, wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red Solo cup, our products have been keeping people on the go and having fun for more than 50 years. Our customers around the world count on us for thoughtful design that truly meets the needs of their customers. We make products with dependable quality and deliver them with exceptional service. Our commitment to environmental stewardship is best summarized by our Eco-Forward® Design Approach to sustainable food packaging. This approach guides how we source, design, manufacture, and transport products—as well as how we educate customers and consumers on proper disposal. To learn more about our sustainability commitments, visit https://www.dartcontainer.com/sustainability/. Social Media Guidelines: https://www.dartcontainer.com/social-media-community-guidelines/
Offices: 500 Hogsback Road, Mason, MI 48854, US
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