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Full-time
bachelor degree
Posted 3d ago
~40 hrs/week
Responsibilities
The Outreach Marketing Consultant is responsible for developing marketing campaigns and initiatives to drive prospect traffic and ensure the property meets occupancy goals. They will collaborate with on-site teams to manage brand reputation, analyze market trends, and oversee property events and leasing activities.
Requirements
Candidates should have experience in multi-family or student housing sales, leasing, or marketing. Proficiency in Microsoft Office and social media platforms is required, and a bachelor's degree in a related field is preferred.
Full job description
The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will develop and create marketing campaigns, programs and initiatives to drive prospect traffic to the property. This position is responsible for driving traffic and qualified leads to the property and will play a key role in the property hitting budgeted occupancy.
What You’ll Do:
Maintain an excellent customer service relationship by adhering to the Peak Service Standards
Partner with the social media, website, and sales teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience
Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Property Manager
Work with the Property Manager to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community
Participate in driving sales at the community through review of shopping report scores, interviews with leasing and sales candidates, random shadowing of the sales consultant, inspection of models or show units, and providing recommendations related to promotional collateral
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Assist in the completion of market surveys and leasing reports as required
Accurately prepare and have a thorough knowledge of all lease-related paperwork
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Create, review, and manage all property promotional items
Any other duties as assigned by your supervisor
What You’ll Need:
Experience in multi-family or student housing sales, leasing, or marketing is preferred
High degree of proficiency in Powerpoint, MS Word and Excel
Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms
Bachelor’s degree in Marketing, Communications, Business, Real Estate or other related field is preferred
Excellent customer service skills while maintaining the highest standards of professionalism
Strong verbal and written communication skills
Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters
PeakMade Real Estate is a diversified real estate services company offering multifamily & student property management.
Industry
Real Estate
Company size
1,001-5,000 employees
Founded
2011
Headquarters
Atlanta, GA
LinkedIn followers
19,137
PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments. PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.
Offices: 2970 Clairmont Road NE, Suite 310, Atlanta, GA 30329, US