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Full-time
Posted 23d ago
~40 hrs/week
Responsibilities
Own the end-to-end execution and optimization of outbound marketing campaigns across email, push, and WhatsApp to drive engagement and retention for Prime Video in India. Collaborate with cross-functional teams to develop experiment roadmaps and report on campaign performance metrics.
Requirements
Requires 3+ years of professional marketing experience with a strong background in using data and metrics to drive improvements. Proficiency in Excel or Tableau and experience managing simultaneous marketing campaigns are essential.
Full job description
An exciting opportunity for a talented marketer to join the Amazon Prime Video O&O team and drive outbound marketing programs across business lines in India. You will own the execution and optimization of direct marketing campaigns across email, push notifications and WhatsApp channels, with a focus on driving engagement, retention and traffic to Prime Video storefronts. This role requires a data-driven marketer who can manage difficult campaign components end-to-end while learning to define broader channel strategy.
This role offers exposure to multiple stakeholders within Prime Video and direct impact on business outcomes across high-growth markets. It is a great fit for a marketer with CRM/direct marketing experience who is energised by hands-on campaign execution, experimentation, and working in a fast-paced, multi-market environment. You will work closely with the regional growth, storefront & engagement teams to ensure outbound programs are aligned with broader goals. This role will be based out of Mumbai.
Key job responsibilities This is an individual contributor role. Strong analytical skills, high ownership and customer obsession, and the ability to deliver results at pace will be critical to succeed.
- Execute outbound campaigns: Own end-to-end execution of outbound marketing campaigns across email, push and WhatsApp. Manage campaign components including segmentation, creative briefing, copy, scheduling, QA and deployment. - Optimise x-site channel engagement and health: Monitor and improve channel engagement and health metrics (open rates, CTR, opt-outs, deliverables). Analyse performance data to identify patterns and trends, and recommend optimisations to improve effectiveness. - Develop and execute experiment roadmaps: Build A/B testing roadmaps for subject lines, content types, send times, segmentation and personalization. Execute experiments, analyse results and share learnings with the team and cross-functional partners. - Support personalization and automation programs: Support the execution of personalized marketing programs and automation workflows. Contribute to improving automation coverage and reducing manual campaign effort across locales. - Manage campaign lifecycle for key moments: Execute outbound campaigns for title launches, retail events, onboarding flows, lapse prevention and re-engagement programs. Ensure timely, high-quality delivery aligned with content and storefront calendars. - Collaborate cross-functionally: Work with storefront, content marketing, product marketing and BI teams to align outbound campaigns with broader engagement goals. Develop strong working relationships with central marketing and tech teams. - Report on performance and progress: Analyse metrics and work with BI to understand campaign performance. Contribute to weekly/monthly reporting and present campaign results and experiment learnings to managers and stakeholders. - Adapt and localise: Work with global outbound product teams to adapt, localise and implement new features and tools. Learn and apply outbound best practices across markets.
About the team The O&O Team is a close-knit collaborative team working across multiple regions with strong aptitude for data and ability to manage complex tasks. This team takes full ownership of customer engagement which requires a solid grasp of key engagement metrics and a track record of high performance across different market segments
Basic Qualifications:
- 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications:
- Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
How many Retail jobs are open in Mumbai, India right now?
There are currently 270 open retail positions in Mumbai, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Retail roles in Mumbai, India?
Companies currently hiring include HSBC, IDFC FIRST Bank, H&M Group, Kotak Mahindra Bank, Amazon, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Retail jobs in Mumbai, India?
Yes — 16 of the 270 open retail positions offer remote or hybrid work (8 remote, 8 hybrid).
How do I apply for Retail jobs in Mumbai, India?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.