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$200k–$230k/yr
Full-time
Comprehensive Medical Insurance, Dental Insurance, Vision Insurance, Mental Health Resources, Gender Affirmation Support Services, Employee Assistance Program
Posted 10d ago
~40 hrs/week
Responsibilities
The Senior Director of Marketing leads the full marketing function to drive customer acquisition, studio traffic, and long-term brand equity. They are responsible for managing the integrated marketing calendar, leading a team of marketers, and partnering with cross-functional departments to achieve commercial goals.
Requirements
Candidates must have 10+ years of marketing experience in high-growth premium consumer or retail environments, including 3+ years of senior-level people management. A proven track record of building integrated marketing strategies across digital, retail, and brand channels is required.
Full job description
Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.
The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine.
Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company. The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans. The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both.
This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos. The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week.
Salary Range: $200,000–$230,000 + equity
Location: HQ (New York, NY) — Hybrid
Key Responsibilities:
Integrated Marketing & Customer Growth
Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments.
Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes.
Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team.
Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome.
Retail & Studio Marketing
Drive studio traffic, appointment conversion, and customer return across the Studs footprint.
Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance.
Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution.
Lifecycle, Retention & E-commerce
Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy.
Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth.
Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising.
Team, Brand & Creative Stewardship
Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines.
Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting.
Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience.
Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability.
Marketing Operations & Performance
Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals.
Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves.
Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence.
Tools We Use:
We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus.
CRM and Email/SMS: Klaviyo.
E-commerce: Shopify.
Paid Media: Meta Ads Manager, Google Ads.
Analytics: Google Analytics, Looker.
Creative and Workflow: Figma, Notion, Asana.
CX and Engagement: Zendesk, Loop Returns, Yext, Delighted.
Requirements:
10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
3+ years of people leadership experience, including direct management of senior-level reports.
Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine.
Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising.
Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business.
Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth.
Experience managing creative development across in-house teams and external agency partners.
Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes.
Based in New York and able to work from the HQ office on a hybrid schedule.
Benefits & Perks
Flexible Work Environment (3 days in office, 2 days work from home)
Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
Voluntary Life Insurance
Health and Commuter Tax-Advantaged Accounts
Stock Options in connection with the Company’s Equity Incentive Plan
401(k) Retirement Savings Plan
Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
Paid Sabbatical After 4 Years of Service
Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)
Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!
Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Studs has reimagined the ear piercing and earring experience for all ears.
Industry
Retail
Company size
201-500 employees
Founded
2019
Headquarters
New York, New York
LinkedIn followers
8,382
Total funding
$23M
Studs is an experiential retail and e-commerce brand that has re-imagined the ear piercing experience by offering consultative and expert needle piercing services, combined with a wide assortment of accessibly priced, on-trend earrings.
Studs’ culture is built on three key values:
We’re All in this Together.
We are one team working together with integrity and respect to reimagine the ear piercing experience and bring Earscaping to life.
We're All Ears.
We are creating a unique culture of feedback and transparency. We can only build Studs with a diversity of people and perspectives and a commitment to equitable and transparent treatment for all.
We're Always Growing.
We believe we can always be growing, learning, and getting better at what we do–as individuals, as a team, and as a company. We are constantly innovating, iterating, finding mistakes, learning from them and improving. We’re here to help you meet your professional goals and to give you the resources and frameworks to help you improve Studs.
Offices: 12 Prince St, New York, New York 10012, US
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