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Skills: Lifecycle Marketing, CRM Operations, Braze, User Onboarding, Retention Strategy
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Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$104k–$135k/yr
Full-time
Health Insurance, Dental Insurance, Vision Insurance, Family Formation Support, 401(k) with 6% match, Company Bonus
Posted 42d ago
~40 hrs/week
Responsibilities
Build and execute end-to-end lifecycle campaigns across onboarding, retention, and monetization channels to drive revenue. Manage CRM operations using Braze and collaborate with product and data teams to support feature launches and GTM strategies.
Requirements
Candidates should have a strong craft in execution with experience in subscription or community-driven apps and proficiency in Braze. Ability to work with AI tools and a desire to build a lifecycle function from the ground up are highly valued.
Full job description
About the Team
Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see.
Growth & PMM is a small but growing squad within Grindr's Marketing function. Lifecycle Marketing is the biggest unlock we haven't cracked yet — and our Lifecycle Marketing hires change that. You'll be joining a small, scrappy team to help build Lifecycle from the ground up: executing programs across channels, running experiments, and helping turn CRM into a measurable revenue driver for 15M+ users. No playbook. You'd be helping write it. This is a hands-on, high-ownership role inside a fast-moving team.
At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.
This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.
Role Requirements
Lifecycle Execution & Programs: Build and run lifecycle campaigns across the full user journey — onboarding, free user retention, monetization, reactivation. Think in journeys, not one-offs.
Experimentation & Learning: Run lifecycle experiments with clear hypotheses and defined success metrics. Measure results, communicate learnings, and treat every send as a learning opportunity.
CRM Operations: Live in Braze day-to-day. Build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
XFN Support: Partner with PMM, Product, Brand, and Data on feature launches, GTMs, and tentpole Marketing moments. Execute lifecycle support that makes those moments land.
Process & Intake: Help build and follow the processes that let Lifecycle scale — how work comes in, gets prioritized, gets executed and QA'd.
You May Thrive in This Role If You
Execution is your craft: You care about the details — clean logic, airtight QA, campaigns that actually work the way you designed them.
You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there.
You work with AI, not around it: Actively using it today and always looking for what's next.
You want to build something from the start: Being on a team that's building a Lifecycle function from scratch is energizing, not intimidating. You're excited to be here early.
You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both.
Benefits and Perks:
Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
Retirement: 401(k) with 6% match and immediate vesting.
Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
About Grindr:
Grindr is building the Global Gayborhood in your Pocket. With more than 15 million monthly active users, Grindr has become a fundamental part of the gay community and is charting a path to make the world more free, equal, and just.
As a public company, we're moving into the next chapter: becoming an AI-native organization that's redefining what's possible for our community. We're embedding AI into our product and operations, moving with startup speed while operating at scale.
Everything we do is rooted in impact for our users and outcomes for the business. This isn't social work, it’s impact through excellence. Business success is what gives us the power to serve our community and the seat at tables others can't reach. How we work is defined by Grindr Mode, our operating model that's moderately hardcore day-to-day and truly hardcore when it counts. We think like owners, drive real outcomes, create clarity through action, and push each other to go further than we thought possible.
We’re headquartered in West Hollywood with offices in the Bay Area, Chicago, and New York. Our work extends beyond the product through Grindr for Equality, our social impact initiative that's partnered with 100+ community organizations globally to advance safety, health, and human rights for LGBTQ+ people worldwide.
We're profitable, growing, and building a team of smart, driven people who bring different backgrounds, experiences, and perspectives to the work. Want to build technology at a massive scale that serves millions? Come join us!
Grindr is an AI-native consumer technology company shaping how millions in the gay community connect, express themselves, and navigate their lives in real time. With 15M+ monthly active users across 190+ countries, we're building the digital infrastructure for gay life – from connections and companionship to health, travel, and beyond.
We use machine learning and AI across our product and platform to solve complex problems at scale, including connection relevance, safety, personalization, discovery, and trust. AI is built directly into how we design, build, and ship. We develop these systems responsibly, with a strong focus on user safety and tailored for the real experiences of millions who use Grindr every day.
We're a profitable, publicly traded company. Every time we outperform, we prove what's possible when mission and business align. This isn't social work - it's impact through excellence. Every dollar we earn proves what our community can build and achieve. Join us in building technology that serves our community and changes what's possible.
Offices: West Hollywood, Los Angeles, California, US
Mobile ApplicationsSocial NetworksLocation-basedDigital MagazineAdvertisingPublisherProgrammaticSocial JusticeLGBTQDating App
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